Grimbergen JPG
Grimbergen JPG
Grimbergen JPG
Grimbergen MOV 30s

Grimbergen "World of Flavours" - Grimbergen
Papaya Films



Title of Piece: Grimbergen "World of Flavours"
Brand: Grimbergen
Production Company: Papaya Films
Director(s): Martin Aamund
Producer(s): Rupert Greaves, Wojtek Skiba
Agency: Nco / Fold7
Client: Carlsberg
Director of Photography: Marcel Zyskind
Production Design: Tomasz Kulesza
Editor: Brendan Jenkins
Creative Director: John Yorke
Visual Effects: Universal Production Partners, a.s. (UPP)
Colour Grading: Ondřej Štibingr (UPP)
Animation: Universal Production Partners, a.s. (UPP)
Costume Design: Sara Milczarek
Music Composer: David Morris & Michael Biggs
Sound Design: King Lear
Instagram Tag: @martinaamund @papaya_films @fold7 @grimbergen @upp_advertising
Extra Credit 1: VFX Supervisor: Jan Malíř
Short Synopsis: Staying true to Grimbergen’s timelessness of spirit, the story follows the idea of never-ending falling and rising cycles. The new campaign celebrates the qualities of this traditional abbey beer, as the main character falls (or falls in love) through various paradisal environments. They come across levitating fruits, a playful bear​, squirrels sorting their chestnuts, and a giant burning Phoenix in all its glory as it steps in and plucks our hero out of the sky.
Extra Credit 2: UPP VFX Producer: Štěpán Kříž
Extra Credit 3: UPP VFX Project Coordinator: Kristýna Řádková
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