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Work Better - Anorak Film GmbH - HP JPG
Work Better - Anorak Film GmbH - HP JPG
Work Better - Anorak Film GmbH - HP JPG
Work Better - Anorak Film GmbH - HP YOUTUBE 1m:00s

Work Better - HP
Anorak Film GmbH

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Title of Piece: Work Better
Brand: HP
Production Company: Anorak Film GmbH
Director(s): Bernd Fass
Producer(s): Tobias Steinhauser, Franko Melisch
Agency: AKQA Berlin
Client: HP
Short Synopsis: HP’s 2020 Work Better campaign inspired German businesses to embrace new technology during the first wave of the pandemic. A year or so later, for Work Better 2.0, we meet our antihero “Markus” again as he takes us on a tour of the pandemic-altered working world. He’s taken “embracing change” to a whole new level, and he’s literally taking his more timid colleagues along for the ride.

Anchored again with a 60-second TVC, the 2021 campaign expands the story from focusing on changes to possibilities. Markus serves as a creative mirror, reflecting back elements of German culture, mindset, and values, in order to speak directly to the local audience and make a meaningful connection with the brand.
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