COMMERCIAL WORK
COMMERCIALS AND BRANDED CONTENT - SHORT (2022)
COMMERCIAL WORK (COMMERCIALS AND BRANDED CONTENT - SHORT)
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YOUTUBE
1m:00s
Work Better - HP
Anorak Film GmbH
Official Selection
| Title of Piece: | Work Better |
|---|---|
| Brand: | HP |
| Production Company: | Anorak Film GmbH |
| Director(s): | Bernd Fass |
| Producer(s): | Tobias Steinhauser, Franko Melisch |
| Agency: | AKQA Berlin |
| Client: | HP |
| Short Synopsis: | HP wanted to engage with IT decision-makers at small-to-medium sized businesses in Germany - with the objective of stealing market share from competitors. But Germans are resistant to change, and in their reluctance to give change a chance, the IT decision makers opt for the ‘good enough’ laptops instead of going for the superior HP Notebooks. So we reintroduced ‘Markus’ , the change reluctant protagonist from HP’s previous campaign, giving him a new role as an HP advocate showing how his notebook provides the freedom to collaborate and connect with his colleagues whenever, wherever (unlike his change-resistant, Thinkpad-using peers). |
