COMMERCIAL WORK (COMMERCIALS AND BRANDED CONTENT - SHORT)

Work Better - Anorak Film GmbH - HP JPG
Work Better - Anorak Film GmbH - HP JPG
Work Better - Anorak Film GmbH - HP JPG
Work Better - Anorak Film GmbH - HP YOUTUBE 1m:00s

Work Better - HP
Anorak Film GmbH

Share:
Work Better - HP - Anorak Film GmbH

Official Selection

Title of Piece: Work Better
Brand: HP
Production Company: Anorak Film GmbH
Director(s): Bernd Fass
Producer(s): Tobias Steinhauser, Franko Melisch
Agency: AKQA Berlin
Client: HP
Short Synopsis: HP wanted to engage with IT decision-makers at small-to-medium sized businesses in Germany - with the objective of stealing market share from competitors. But Germans are resistant to change, and in their reluctance to give change a chance, the IT decision makers opt for the ‘good enough’ laptops instead of going for the superior HP Notebooks.

So we reintroduced ‘Markus’ , the change reluctant protagonist from HP’s previous campaign, giving him a new role as an HP advocate showing how his notebook provides the freedom to collaborate and connect with his colleagues whenever, wherever (unlike his change-resistant, Thinkpad-using peers).
AwardsEngine Logo