Shortlist Ray-Ban - You're On COMMERCIAL WORK: CRAFT: EDITING

BRANDRAY-BAN

PRODUCTION COMPANYC41

DIRECTOR(S)IACOPO CARAPELLI

PRODUCER(S)BARBARA GUIEU

CLIENTLUXOTTICA

DIRECTOR OF PHOTOGRAPHY KARIM ANDREOTTI

PRODUCTION DESIGN DOMINIQUE AIZPURUA

EDITOR GIULIA PERUZZOTTI

CREATIVE DIRECTOR ELMAR DE JONG, MARCO FLAVIANI, ALESSANDRO MONESTIROLI

COLOUR GRADING DANIEL PALLUCCA

MUSIC COMPOSER MASSIVE MUSIC

INSTAGRAM TAG @C41.EU @IACOPOCARAPELLI @KARIMMMMX @CHEZ_DOMINIQUE @SMITTHY @GIULIAPERUZZOTTI_EDITOR @MASSIVEMUSIC @DANIEL.PALLUCCA

EXTRA CREDIT 1 STYLIST: GIULIA REVOLO

SHORT SYNOPSIS RAY-BAN - YOU’RE ON IS THE LATEST GLOBAL CAMPAIGN FOR RAY-BAN DIRECTED BY IACOPO CARAPELLI AND PRODUCED BY C41. IN LINE WITH “YOU’RE ON”, THE BRAND’S CORE MESSAGE LAUNCHED IN 2020, THE CAMPAIGN ENCOURAGES US TO LIVE IN THE MOMENT AND EMBRACE THE MOST AUTHENTIC VERSION OF OURSELVES. WITH RAY-BAN - YOU’RE ON, WE CHALLENGE THE PERCEPTION THAT AS A SPECIES WE HAVE BECOME STATIC AND COMPLACENT - HAPPY TO FOLLOW ORDERS WITHOUT DARING TO QUESTION THEM. A TRIBUTE TO HOW UNIQUE EACH ONE OF US IS, THE CAMPAIGN INSPIRES US TO BREAK FREE, SPEAK UP AND NOT BE AFRAID TO SHOW OUR TRUE COLOURS.

EXTRA CREDIT 2 MAKE-UP: JONATHAN SANCHEZ

EXTRA CREDIT 3 CASTING: GIULIA SMITH

EXTRA CREDIT 4 POST-PRODUCTION: PAOLA BOIOLI