PERSONAL WORK (SPEC)

SHARE-Y SHARE-Y - KATJA OORTMAN - MINI JPG
SHARE-Y SHARE-Y - KATJA OORTMAN - MINI JPEG
SHARE-Y SHARE-Y - KATJA OORTMAN - MINI JPEG
SHARE-Y SHARE-Y - KATJA OORTMAN - MINI VIMEO 1m:00s

SHARE-Y SHARE-Y - MINI
KATJA OORTMAN

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SHARE-Y SHARE-Y - MINI - KATJA OORTMAN

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Title of Piece: SHARE-Y SHARE-Y
Brand: MINI
Production Company: KATJA OORTMAN
Director(s): KATJA OORTMAN
Producer(s): DANIEL MORAIS DOS SANTOS BRUSS, MALTE BELA SAHER
Client: NON
Director of Photography: KEVIN KLEIN
Editor: KEVIN KLEIN
Creative Director: KATJA OORTMAN
Script: KATJA OORTMAN
Costume Design: SUZANNE GEBHARDT, TATJANA JUNG
Music Composer: MICHAEL KUGLER
Sound Design: ETHAN HOUSER
Instagram Tag: @katjaoortman @deardunjel @mbvons @lnghrdchld @alexander_stute @alexdebrabant @leander.rau @suzanne_gebhardt @deadlyinjection @jalil.romo.corro @annie_colorist @ethan_____houser @maknike @jaybomonk @das_deck @deebeephunky.int.casting @rgbrental @____don_pablo_ @cissel_d @marianrefew @jjjonahp
Extra Credit 1: AJAY
Short Synopsis: You don’t have to do ANYTHING to share.
_ Be part of shared mobility.

This is an idea about sharing. Sharing something you need, but usually don’t need a lot. Exactly - a car! Why have a car, if you can just share it. Sharing is community, sharing is future, sharing is sustainable, and sharing is FUN.

10 years after the launch of DriveNOW, we have learned that that was just the beginning. More and more car brands start to develop car-sharing options for consumer-owned vehicles now. MINI released a sharing app, so a MINI can be easily and quickly shared with up to 10 friends or family members via the app. The MINI app can be used to reserve, unlock and lock the vehicle and start the engine. If you want to use the car for a certain period of time, you can simply send a request to the owner via the app.

Good news. Looks like sharing a car, instead of only using it by yourself is the future. If you decide to borrow a car, it’s hopefully for a reason. And preferably it’s not just one reason, but many, so you get the most out of it. The idea for the tonality of this film is inspired by “Band of Outsiders” by Jean-Luc Godard. Particularly by the Louvre Scene, where the actors try to break the record of how fast you can run the Louvre. How much can you do in a certain amount of time, how far can you get? How many things can you take care of in one day?

So the set-up is: A car owner, three friends, shared mobility and a bunch of (fun) things to take care of. They have a certain amount of time and the challenge is to fit everything into one day and one car.

*This is a Spec film and in no way affiliated with MINI.
Extra Credit 2: CISSEL
Extra Credit 3: MARIAN
Extra Credit 4: JONAH
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