Shortlist Outlaw Runners COMMERCIAL WORK: CRAFT: USE OF SOUND & MUSIC

BRANDDISTANCE

PRODUCTION COMPANYSOLDATS

DIRECTOR(S)JULES RENAULT

PRODUCER(S)PIERRE CAZENAVE-KAUFMAN & CHARLOTTE GIRAL

AGENCYBETC

CLIENTDISTANCE

DIRECTOR OF PHOTOGRAPHY JULES RENAULT

EDITOR JULES RENAULT

CREATIVE DIRECTOR STÉPHANE XIBERRAS , STEPHAN SCHWARZ

COPYWRITER ALEXANDRE GIROT

VISUAL EFFECTS PAUL LAURENT

MUSIC COMPOSER GUM – GREEN UNITED MUSIC

INSTAGRAM TAG @PRODUCTION @SOLDATS_FILMS @BETCPARIS @RENAULTJULES @REUPIE_ @CHARLOTTEGIRAL @STEPHAN_SCHWARZ @JENESUISSURINSTAGRAM @JULIEN_VERGNITO @NAZA_GIRAL @PAUL_LAURNT

EXTRA CREDIT 1 ART DIRECTOR : JULIEN VERGNE AND ALEXANDRE GIROD

SHORT SYNOPSIS ON AUGUST 31ST 2021, PARIS SPEED LIMIT FALLS FROM 50 TO 30KM/H.

TO ENFORCE THIS NEW LAW, SPEED CAMERA WERE INSTALLED EVERYWHERE. THE PENALTY FOR THE SPEEDING : A 135€ FINE. BUT FRENCH ALWAYS FIND A WAY TO BREAK THE RULES.
DISTANCE, A HIGH PERFORMANCE RUNNING STORE CHALLENGED PROFESSIONAL ATHLETES TO GET CAUGHT BY THE SPEED CAMERAS. IN ADDITION TO THE SOCIAL VIDEO, OVEREXPOSED BLACK-AND-WHITES PICTURES IN THE FORM OF SPEED CAMERA IMAGES WERE DISPLAYED IN AN OUTDOOR GUERRILLA CAMPAIGN, ON SOCIAL MEDIA AND IN-STORE.

THIS CAMPAIGN SET THE MEDIA ON FIRE AND THE CAMPAIGN EARNED 117 000 000 IMPRESSIONS AND 105 PRESS ARTICLES REPRESSING 6 MILLION EURO IN EARNED MEDIA. BEING AN OUTLAW RUNNER BECAME A TREND WITH A LARGE NUMBER OF ATHLETES SHARING THEIR ATTEMPTS TO TRIGGER SPEED CAMERAS ON SOCIAL MEDIA.

EXTRA CREDIT 2 LINE PRODUCER : LINA MALDONADO

EXTRA CREDIT 3 HEAD OF POST-PRODUCER : GRÉGOIRE GIRAL

EXTRA CREDIT 4 CO-EDITOR & CRAFT : PAUL LAURENT