COMMERCIAL WORK
(CRAFT: IDEA)
Tibber – Switch on Rebel! - Tibber
TryNoAgency
Official Selection
Title of Piece:
|
Tibber – Switch on Rebel! |
Brand:
|
Tibber |
Production Company:
|
TryNoAgency |
Director(s):
|
Stefan Nagel |
Producer(s):
|
Naomi Abe |
Agency:
|
TryNoAgency |
Client:
|
Tibber Deutschland GmbH |
Instagram Tag: |
@trynoagency @tibber_deutschland #switchonrebel |
Short Synopsis: |
Dr. Merkel is promoting Tibber - Or not? The first, integrated deepfake campaign in germany! For Tibber's brand launch, we used state-of-the-art deepfake technology for maximum attention. As a supposed testimonial, served our former German Chancellor. She perfectly embodies the change and rethinking in the energy sector. Channel-specific addresses, broken up by a landing page, thus brought the viewer closer to the topic of energy transition and the Tibber brand. |