SHORT SYNOPSISDR. MERKEL IS PROMOTING TIBBER - OR NOT? THE FIRST, INTEGRATED DEEPFAKE CAMPAIGN IN GERMANY! FOR TIBBER'S BRAND LAUNCH, WE USED STATE-OF-THE-ART DEEPFAKE TECHNOLOGY FOR MAXIMUM ATTENTION. AS A SUPPOSED TESTIMONIAL, SERVED OUR FORMER GERMAN CHANCELLOR. SHE PERFECTLY EMBODIES THE CHANGE AND RETHINKING IN THE ENERGY SECTOR. CHANNEL-SPECIFIC ADDRESSES, BROKEN UP BY A LANDING PAGE, THUS BROUGHT THE VIEWER CLOSER TO THE TOPIC OF ENERGY TRANSITION AND THE TIBBER BRAND.