Raw Selection Tibber – Switch on Rebel! COMMERCIAL WORK: CULTURAL IMPACT

BRANDTIBBER

PRODUCTION COMPANYTRYNOAGENCY

DIRECTOR(S)STEFAN NAGEL

PRODUCER(S)NAOMI ABE

AGENCYTRYNOAGENCY

CLIENTTIBBER DEUTSCHLAND GMBH

INSTAGRAM TAG @TRYNOAGENCY @TIBBER_DEUTSCHLAND #SWITCHONREBEL

SHORT SYNOPSIS DR. MERKEL IS PROMOTING TIBBER - OR NOT? THE FIRST, INTEGRATED DEEPFAKE CAMPAIGN IN GERMANY! FOR TIBBER'S BRAND LAUNCH, WE USED STATE-OF-THE-ART DEEPFAKE TECHNOLOGY FOR MAXIMUM ATTENTION. AS A SUPPOSED TESTIMONIAL, SERVED OUR FORMER GERMAN CHANCELLOR. SHE PERFECTLY EMBODIES THE CHANGE AND RETHINKING IN THE ENERGY SECTOR. CHANNEL-SPECIFIC ADDRESSES, BROKEN UP BY A LANDING PAGE, THUS BROUGHT THE VIEWER CLOSER TO THE TOPIC OF ENERGY TRANSITION AND THE TIBBER BRAND.