COMMERCIAL WORK
CRAFT: VFX/ANIMATION (2022)
COMMERCIAL WORK (CRAFT: VFX/ANIMATION)
JPG
VIMEO
1m:30s
The Rhythm of Denim - G-Star Raw
Halal, Ambassadors
Shortlist
| Title of Piece: | The Rhythm of Denim |
|---|---|
| Brand: | G-Star Raw |
| Production Company: | Halal, Ambassadors |
| Director(s): | Paul Geusebroek |
| Agency: | The Family Amsterdam |
| Client: | G-Star Raw |
| Instagram Tag: | @ambassadors.studio, @halal.amsterdam, @thefamilyamsterdam, @gstarraw |
| Short Synopsis: | In 2022, tap dance is making a modern revival across the globe. But this time, it's been remixed on the streets. The latest campaign by G-Star Raw captures an artistic interpretation between two world class tap dancers - expressing themselves without the use of language, but with dance as a dialogue and denim as their uniform. We used subtle VFX to amplify all this magical movement, literally multiplying each dancer into a storm of body doubles wearing different styles from the latest collection , tapping as a troupe and moving to the rhythm of denim. |
