Shortlist Freedom COMMERCIAL WORK: CRAFT: DIRECTION

BRANDCENTRAAL BEHEER ACHMEA INSURANCE

PRODUCTION COMPANYBONKERS UNITED

DIRECTOR(S)MATTHIJS VAN HEIJNINGEN

PRODUCER(S)SASKIA KOK, JAN JINEK

AGENCYDDB UNLIMITED

CLIENTCENTRAAL BEHEER ACHMEA INSURANCE

INSTAGRAM TAG @BONKERSUNITED @MATTHIJSVANHEIJNINGEN

SHORT SYNOPSIS IN THIS AD A YOUNG MAN GETS OUT OF PRISON, SEEMINGLY HEADING HOME, CAREFREE AND EXCITED TO GET BACK ON THE OUTSIDE. HE GOES TO A CONVENIENCE STORE, GETS A CAN OF SODA, AND BEFORE YOU KNOW IT, HE’S GOTTEN HIS DNA ALL OVER A NEW CRIME SCENE.
WITH A TWIST THAT MAKES YOU WINCE IN SYMPATHY, CENTRAAL BEHEER ADS KEEP UP THEIR HUMOROUS EDGE WITH 'FREEDOM'. THE SERIES IS LEGENDARY IN THE NETHERLANDS FOR ITS PRODUCTION VALUE AND CHEEKY WIT, AND THIS AD IS NO EXCEPTION.