CRAFT: DIRECTION (2022)
COMMERCIAL WORK (CRAFT: DIRECTION)
Freedom - Centraal Beheer Achmea Insurance
|Title of Piece:||Freedom|
|Brand:||Centraal Beheer Achmea Insurance|
|Production Company:||Bonkers United|
|Director(s):||Matthijs van Heijningen|
|Producer(s):||Saskia Kok, Jan Jinek|
|Client:||Centraal Beheer Achmea Insurance|
|Instagram Tag:||@bonkersunited @matthijsvanheijningen|
|Short Synopsis:||In this ad a young man gets out of prison, seemingly heading home, carefree and excited to get back on the outside. He goes to a convenience store, gets a can of soda, and before you know it, he’s gotten his DNA all over a new crime scene.
With a twist that makes you wince in sympathy, Centraal Beheer ads keep up their humorous edge with 'Freedom'. The series is legendary in the Netherlands for its production value and cheeky wit, and this ad is no exception.