MUSIC VIDEOS

James Blake - Say What You Will - James Blake
Couscous

Winner

Title of Piece:	James Blake - Say What You Will
Brand:	James Blake
Production Company:	Couscous
Director(s):	Bear Damen
Producer(s):	Salim El Arja
Client:	Polydor UK - James Blake
Instagram Tag:	@beardamen, @jamesblake, @couscous
Short Synopsis:	James Blake, Jameela Jamil and Bear Damen got their mind and created this film all in all from the conception of a treatment until completion of post-production in less than 2 weeks, with the help of Couscous producing. However, despite the swiftness in execution, it was a subject that they all felt naturally connected to, being that comparison is the thief of joy. As an artist, you tend to compare yourself a bit too much nowadays, especially with the dawn of the digital age and social media, as it can become a source of toxicity in the process of inspiration. Hence, creating these comedic moments where comparison falls flat, provoking empathy, humor and nostalgia as a form of slight funny critic of our current age, was an organic approach and a necessary one.. All that of course with a striking performance from James Blake and Finneas, which kept the beauty of a mastered performance in center of the frame.