MUSIC VIDEOS
CRAFT: DIRECTION (2022)
MUSIC VIDEOS (CRAFT: DIRECTION)
JPG
VIMEO
4m:29s
James Blake - Say What You Will - James Blake
Couscous
Shortlist
Title of Piece: | James Blake - Say What You Will |
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Brand: | James Blake |
Production Company: | Couscous |
Director(s): | Bear Damen |
Producer(s): | Salim El Arja |
Client: | Polydor UK - James Blake |
Instagram Tag: | @beardamen, @jamesblake, @couscous |
Short Synopsis: | James Blake, Jameela Jamil and Bear Damen got their mind and created this film all in all from the conception of a treatment until completion of post-production in less than 2 weeks, with the help of Couscous producing. However, despite the swiftness in execution, it was a subject that they all felt naturally connected to, being that comparison is the thief of joy. As an artist, you tend to compare yourself a bit too much nowadays, especially with the dawn of the digital age and social media, as it can become a source of toxicity in the process of inspiration. Hence, creating these comedic moments where comparison falls flat, provoking empathy, humor and nostalgia as a form of slight funny critic of our current age, was an organic approach and a necessary one.. All that of course with a striking performance from James Blake and Finneas, which kept the beauty of a mastered performance in center of the frame. |