Shortlist James Blake - Say What You Will MUSIC VIDEOS: BEST MUSIC VIDEO

BRANDJAMES BLAKE

PRODUCTION COMPANYCOUSCOUS

DIRECTOR(S)BEAR DAMEN

PRODUCER(S)SALIM EL ARJA

CLIENTPOLYDOR UK - JAMES BLAKE

INSTAGRAM TAG @BEARDAMEN, @JAMESBLAKE, @COUSCOUS

SHORT SYNOPSIS JAMES BLAKE, JAMEELA JAMIL AND BEAR DAMEN GOT THEIR MIND AND CREATED THIS FILM ALL IN ALL FROM THE CONCEPTION OF A TREATMENT UNTIL COMPLETION OF POST-PRODUCTION IN LESS THAN 2 WEEKS, WITH THE HELP OF COUSCOUS PRODUCING. HOWEVER, DESPITE THE SWIFTNESS IN EXECUTION, IT WAS A SUBJECT THAT THEY ALL FELT NATURALLY CONNECTED TO, BEING THAT COMPARISON IS THE THIEF OF JOY. AS AN ARTIST, YOU TEND TO COMPARE YOURSELF A BIT TOO MUCH NOWADAYS, ESPECIALLY WITH THE DAWN OF THE DIGITAL AGE AND SOCIAL MEDIA, AS IT CAN BECOME A SOURCE OF TOXICITY IN THE PROCESS OF INSPIRATION. HENCE, CREATING THESE COMEDIC MOMENTS WHERE COMPARISON FALLS FLAT, PROVOKING EMPATHY, HUMOR AND NOSTALGIA AS A FORM OF SLIGHT FUNNY CRITIC OF OUR CURRENT AGE, WAS AN ORGANIC APPROACH AND A NECESSARY ONE.. ALL THAT OF COURSE WITH A STRIKING PERFORMANCE FROM JAMES BLAKE AND FINNEAS, WHICH KEPT THE BEAUTY OF A MASTERED PERFORMANCE IN CENTER OF THE FRAME.