COMMERCIAL WORK (COMMERCIALS AND BRANDED CONTENT - LONG)

The Rhythm of Denim - HALAL - G-Star JPEG
The Rhythm of Denim - HALAL - G-Star JPG
The Rhythm of Denim - HALAL - G-Star VIMEO 1m:44s

The Rhythm of Denim - G-Star
HALAL

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The Rhythm of Denim - G-Star - HALAL

Shortlist

Title of Piece: The Rhythm of Denim
Brand: G-Star
Production Company: HALAL
Director(s): Paul Geusebroek
Producer(s): Job Sanders, Julia Llamas (HALAL), Vanessa Jansen, Fiona van Wijk (The Family), Albert Zurashvili, Olya Nepomenko, Marina Karmolit (Shelter)
Agency: The Family Amsterdam
Client: G-Star
Instagram Tag: @paulygeus @halal.amsterdam @gstar @thefamilyamsterdam #therhythmofdenim
Short Synopsis: This film taps into something special. Masterfully directed, with choreography by Jack Evans, known for working with Billie Eilish and Stormzy, the film presents a unique take on tap dance. Already impressive as a form of dance relying heavily on sound, not vision, tap is taken to an extreme here – perhaps closest to morse code. Cutting between two world-class tap dancers in physically different spaces, the film plays out a dialogue expressed without one person ever seeing the other. The dance taps form an intimate conversation expressed fully through the sound of their movements.
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