CRAFT: DIRECTION (2022)
COMMERCIAL WORK (CRAFT: DIRECTION)
The Future is Forwards - VanMoof
|Title of Piece:||The Future is Forwards|
|Producer(s):||Gijs Determeijer, Job Sanders, Josefine Bothe|
|Instagram Tag:||@paulygeus @halal.amsterdam @vanmoof #ridethefuture|
|Short Synopsis:||VanMoof’s latest global campaign was a story told in reverse. One of our most ambitious, cinematic and meticulously crafted films yet, the film inspires people in cities to keep moving forward instead of reverting to old and destructive pre-pandemic mobility habits.
Throughout the pandemic, people across the world started to stand up for what they believed in. Mobility became a hot topic as people chose to leave their cars at home, and city legislators created more space and infrastructure for people, not cars. To put it simply: the world changed.