COMMERCIAL WORK
COMMERCIALS AND BRANDED CONTENT - SHORT (2022)
COMMERCIAL WORK (COMMERCIALS AND BRANDED CONTENT - SHORT)


The Punishment. - Canal +
Birth Production

Official Selection
Title of Piece: | The Punishment. |
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Brand: | Canal + |
Production Company: | Birth Production |
Director(s): | Hugues de la Brosse |
Producer(s): | Tristant Beraud |
Agency: | Havas Village Geneva |
Client: | Canal + group |
Director of Photography: | Julien Meurice |
Production Design: | Guillaume Deviercy |
Creative Director: | Gabriel Mauron |
Copywriter: | Pascal Charvet |
Props Stylist: | Frieda Yes |
Instagram Tag: | The Punishment for @canaplus directed by Hugues de la Brosse, produced by @birth_productions and imagined by @havas_switzerland |
Extra Credit 1: | Senior Art Director - Thomas Lafourcade (agency) |
Short Synopsis: | CANAL+ shows mother knows best thanks to “The Punishment.” A beautiful mix of humour, truth, and an impressive reel of TV/contents offerings in one witty package. In a competitive context driven by two types of businesses, the big streaming platforms on one hand (Amazon, Netflix, etc.) and linear TV broadcasters on the other, our goal was to assert that CANAL+ is the only player that brings together both at the very same place. Indeed, CANAL+ is the only platform that offers not just cinema and series but also live sports and live TV channels. |
Extra Credit 2: | Project Manager - Alexia Rayar (agency) |
Extra Credit 3: | Production manager : Alban Nelva-Pascal (production) |
Extra Credit 4: | Casting director : Gilles MARTINEZ (production |
Extra Credit 5: | Post-Production : Birth Productions |