COMMERCIALS AND BRANDED CONTENT - LONG (2022)
COMMERCIAL WORK (COMMERCIALS AND BRANDED CONTENT - LONG)
Continuum - Shimano
Harrison Mendel Inc
|Title of Piece:||Continuum|
|Production Company:||Harrison Mendel Inc|
|Instagram Tag:||@harrisonmendel @brettrheeder|
|Short Synopsis:||Everything is connected. Each ride is an extension of the one before. Each reentry is a transition to the next launch. Each experience builds on one another toward a flow state of endless progression. Only the settings and perspectives change along this continuum.
In this film by Brett Rheeder and Harrison Mendel, the sequence of individual movements are all linked together as a cohesive collection, with each maneuver unique yet forming a coherent visual journey across ever-changing landscapes by maintaining a locked perspective.
Creating this visual trick of relentless flow and seamless transitions from one scene to the next was a technical challenge for both rider and cinematographer, and it required intense planning and dedication from the entire team to work through these problems. Anchoring the point of view to bring the audience along on Brett’s journey as everything else moves seamlessly along the continuum.