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Beyond the Rainbox - Pine & SoYou - H&M JPG
Beyond the Rainbox - Pine & SoYou - H&M JPG
Beyond the Rainbox - Pine & SoYou - H&M MP4 1m:15s

Beyond the Rainbox - H&M
Pine & SoYou

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Beyond the Rainbox - H&M - Pine & SoYou

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Title of Piece: Beyond the Rainbox
Brand: H&M
Production Company: Pine & SoYou
Director(s): Malin Johansson (@Revolver Amsterdam)
Agency: B-Reel
Client: H&M
Short Synopsis: Pride is more than just a colorful celebration. Beyond the rainbow lies the real stories that give the flag its meaning. This can be easy to forget when almost every person, product and brand goes full rainbow once a year. That’s why for this Pride, @hm is showing their support for the LGBTQIA+ community with an innovative campaign that reclaims and recharges these rainbows with deep meaning, turning each one into a canvas for personal stories of pride that often get lost amongst the colors.