COMMERCIAL WORK
CRAFT: IDEA (2021)
COMMERCIAL WORK (CRAFT: IDEA)
JPG
MP4
1m:12s
Monnier Frères - Monnier Frères
Entête
Shortlist
| Title of Piece: | Monnier Frères |
|---|---|
| Brand: | Monnier Frères |
| Production Company: | Entête |
| Director(s): | Audrey Mascina |
| Agency: | HANI PARIS |
| Client: | Monnier Frères |
| Short Synopsis: | To mark the launch of the Spring/Summer 2021 season, Monnier Frères is teaming up with director Audrey Mascina and photographer Melie Hirtz to bring us a light and energetic introduction to a unique selection of this season's shoes, jewellery and bags. Presented as a film in the style of a music video, as well as a photo campaign, this new chapter - a veritable choreographic tour de force - immerses us in a sense of perpetual movement expressed through the medium of dance. "Play with Monnier Frères” is a portrayal of femininity and masculinity at their most unapologetic, and invites us to follow - sometimes in an unexpected way - a group of dancers led by music and play. |
