Shortlist Monnier Frères COMMERCIAL WORK: CRAFT: PRODUCTION DESIGN

BRANDMONNIER FRÈRES

PRODUCTION COMPANYENTÊTE

DIRECTOR(S)AUDREY MASCINA

AGENCYHANI PARIS

CLIENTMONNIER FRÈRES

SHORT SYNOPSIS TO MARK THE LAUNCH OF THE SPRING/SUMMER 2021 SEASON, MONNIER FRÈRES IS TEAMING UP WITH DIRECTOR AUDREY MASCINA AND PHOTOGRAPHER MELIE HIRTZ TO BRING US A LIGHT AND ENERGETIC INTRODUCTION TO A UNIQUE SELECTION OF THIS SEASON'S SHOES, JEWELLERY AND BAGS.

PRESENTED AS A FILM IN THE STYLE OF A MUSIC VIDEO, AS WELL AS A PHOTO CAMPAIGN, THIS NEW CHAPTER - A VERITABLE CHOREOGRAPHIC TOUR DE FORCE - IMMERSES US IN A SENSE OF PERPETUAL MOVEMENT EXPRESSED THROUGH THE MEDIUM OF DANCE.

"PLAY WITH MONNIER FRÈRES” IS A PORTRAYAL OF FEMININITY AND MASCULINITY AT THEIR MOST UNAPOLOGETIC, AND INVITES US TO FOLLOW - SOMETIMES IN AN UNEXPECTED WAY - A GROUP OF DANCERS LED BY MUSIC AND PLAY.