Shortlist From Soho With Love COMMERCIAL WORK: NEW GENERATION AWARD

BRANDAXEL ARIGATO

PRODUCTION COMPANYANNA CARRADICE

DIRECTOR(S)JAN VRHOVNIK

CLIENTAXEL ARIGATO

SHORT SYNOPSIS AXEL ARIGATO CELEBRATES THE PEOPLE BEHIND SMALL BUSINESSES IN LONDON’S BOROUGHS THAT HAS THROUGH TIME BEEN AT THE FOREFRONT OF DIVERSITY, RACE, SEXUAL BELIEF AND ULTIMATELY THE RELIGION OF LOVE. PLACE THAT UNITES AND WELCOMES EVERYONE. SOHO. HOME AWAY FROM HOME. OR HOME WHEN THERE IS NO OTHER PLACE TO CALL HOME.

THE VOICES OF SOHO. THE SILENT SPECTATORS, FACES OF QUIET, PERSISTENT CHANGE. OUR EVERYDAY ROLE MODELS. THE HEARTBEAT OF LONDON.