Shortlist RENAULT TRIBUTE TO ALPINE F1 COMMERCIAL WORK: CRAFT: USE OF SOUND & MUSIC

BRANDALPINE F1

PRODUCTION COMPANYSOLDATS

DIRECTOR(S)GATIS MURNIEKS

PRODUCER(S)PIERRE CAZENAVE KAUFMAN

AGENCYSOLDATS

CLIENTRENAULT

SHORT SYNOPSIS WE FOUND ARCHIVE FOOTAGES OF A500 – THE FIRST ALPINE F1 CAR FROM 1976, THAT NEVER DID A SINGLE GRAND PRIX. WE INVITED 4 TIMES F1 CHAMPION ALAIN PROST TO RECORD A VOICE OVER TRIBUTE TO THE ALPINE RACING SPIRIT, THAT WAS ALWAYS WITH RENAULT IN F1. WE TELL THE STORY OF THE EVOLUTION OF THE SPORT AND SHOW LEGENDARY RACES WON BY HEROIC DRIVERS. UNTIL IN 2021 THE STORY COMES FULL CIRCLE AND RENAULT PASSES THE BATON PROVIDING THE NEWBORN ALPINE A521 WITH ITS E-TECH HYBRID ENGINE FOR THE NEW SEASON.