COMMERCIAL WORK
(CRAFT: IDEA)
RENAULT TRIBUTE TO ALPINE F1 - Alpine F1
Soldats
Shortlist
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Title of Piece:
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RENAULT TRIBUTE TO ALPINE F1 |
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Brand:
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Alpine F1 |
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Production Company:
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Soldats |
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Director(s):
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Gatis Murnieks |
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Producer(s):
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Pierre Cazenave Kaufman |
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Agency:
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Soldats |
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Client:
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Renault |
| Short Synopsis: |
We found archive footages of A500 – the first Alpine F1 car from 1976, that never did a single Grand Prix. We invited 4 times F1 champion Alain Prost to record a voice over tribute to the Alpine racing spirit, that was always with Renault in F1. We tell the story of the evolution of the sport and show legendary races won by heroic drivers. Until in 2021 the story comes full circle and Renault passes the baton providing the newborn Alpine A521 with its E-TECH hybrid engine for the new season. |
JPG
MP4
1m:30s
