COMMERCIAL WORK (NEW GENERATION AWARD)

RENAULT TRIBUTE TO ALPINE F1 - Soldats - Alpine F1 JPG
RENAULT TRIBUTE TO ALPINE F1 - Soldats - Alpine F1 MP4 1m:30s

RENAULT TRIBUTE TO ALPINE F1 - Alpine F1
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RENAULT TRIBUTE TO ALPINE F1 - Alpine F1 - Soldats

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Title of Piece: RENAULT TRIBUTE TO ALPINE F1
Brand: Alpine F1
Production Company: Soldats
Director(s): Gatis Murnieks
Producer(s): Pierre Cazenave Kaufman
Agency: Soldats
Client: Renault
Short Synopsis: We found archive footages of A500 – the first Alpine F1 car from 1976, that never did a single Grand Prix. We invited 4 times F1 champion Alain Prost to record a voice over tribute to the Alpine racing spirit, that was always with Renault in F1. We tell the story of the evolution of the sport and show legendary races won by heroic drivers. Until in 2021 the story comes full circle and Renault passes the baton providing the newborn Alpine A521 with its E-TECH hybrid engine for the new season.