COMMERCIAL WORK
(CRAFT: DIRECTION)
La Chaussette - Apple
Frenzy Paris
Shortlist
Title of Piece:
|
La Chaussette |
Brand:
|
Apple |
Production Company:
|
Frenzy Paris |
Director(s):
|
Frank Ychou |
Producer(s):
|
Elsa Rakotoson & Cédric Barus |
Agency:
|
Media Arts Lab |
Client:
|
Apple |
Short Synopsis: |
Entirely directed with the iPhone 11 Pro by Frank Ychou (Frenzy), the film features a young man who is the victim of a misfortune in a laundry. His beautiful white shirt has turned pink because of an unexpected red sock. In anger, he will discover the owner at fault and throw a memorable sentence to her... Colorful, with very technical shots, the film shows the talent of the director and the quality of the iPhones to create videos "like in the movies". |