Shortlist La Chaussette COMMERCIAL WORK: CRAFT: DIRECTION

BRANDAPPLE

PRODUCTION COMPANYFRENZY PARIS

DIRECTOR(S)FRANK YCHOU

PRODUCER(S)ELSA RAKOTOSON & CÉDRIC BARUS

AGENCYMEDIA ARTS LAB

CLIENTAPPLE

SHORT SYNOPSIS ENTIRELY DIRECTED WITH THE IPHONE 11 PRO BY FRANK YCHOU (FRENZY), THE FILM FEATURES A YOUNG MAN WHO IS THE VICTIM OF A MISFORTUNE IN A LAUNDRY. HIS BEAUTIFUL WHITE SHIRT HAS TURNED PINK BECAUSE OF AN UNEXPECTED RED SOCK. IN ANGER, HE WILL DISCOVER THE OWNER AT FAULT AND THROW A MEMORABLE SENTENCE TO HER... COLORFUL, WITH VERY TECHNICAL SHOTS, THE FILM SHOWS THE TALENT OF THE DIRECTOR AND THE QUALITY OF THE IPHONES TO CREATE VIDEOS "LIKE IN THE MOVIES".