Shortlist It's On COMMERCIAL WORK: CRAFT: VFX/ANIMATION

BRANDVELORETTI

PRODUCTION COMPANYAMBASSADORS

DIRECTOR(S)AMBASSADORS

PRODUCER(S)CAROLINA VAN VUGT, ARJAN EEKELS

AGENCYAMBASSADORS

CLIENTVELORETTI

CREATIVE DIRECTOR JUSTIN BLYTH

VISUAL EFFECTS AMBASSADORS

ANIMATION AMBASSADORS

MUSIC COMPOSER SEBASTIAAN ROESTENBURG, WESSEL-JAN VAN ZIJDERVELD, AMBASSADORS

SOUND DESIGN RENS PLUIJM, AMBASSADORS

SHORT SYNOPSIS VELORETTI IS KNOWN FOR ITS TIMELESS CITY BIKES SPOTTED ALL ALONG THE CANALS OF AMSTERDAM. FOR THE LAUNCH OF THEIR FIRST-EVER E-BIKE PACKING THE PUNCH OF A CONNECTED BIKE INTO A SLEEK, CLASSICAL FRAME, THEY WANTED A BRAND IDENTITY AND CAMPAIGN TO SHOWCASE ITS PRODUCT INNOVATION IN A PARED-BACK, ELEGANT WAY. THIS WASN’T ABOUT APPEALING TO GADGET-LOVING GUYS, BUT CITY COMMUTERS LOOKING TO TRAVEL LIGHT, RIDE FAST, AND DO IT IN STYLE.

EXTRA CREDIT 1 ART DIRECTOR : JURRIËN BOOGERT, AMBASSADORS

EXTRA CREDIT 2 VFX ARTIST : MICHA DE GRAAF, AMBASSADORS

EXTRA CREDIT 3 3D SUPERVISOR : DIMOS HADJISAVVAS, AMBASSADORS

EXTRA CREDIT 4 3D ANIMATION : NICK GROENEVELD, AMBASSADORS

EXTRA CREDIT 5 3D ARTISTS : CHARLOTTE VALLET, JEROEN HOOLMANS, JEROEN CLOOSTERMAN, ROBIN VAN AS, RALPH MEIJER, AMBASSADORS