COMMERCIAL WORK
(CRAFT: VFX/ANIMATION)
It's On - Veloretti
Ambassadors
Shortlist
Title of Piece:
|
It's On |
Brand:
|
Veloretti |
Production Company:
|
Ambassadors |
Director(s):
|
Ambassadors |
Producer(s):
|
Carolina van Vugt, Arjan Eekels |
Agency:
|
Ambassadors |
Client:
|
Veloretti |
Creative Director: |
Justin Blyth |
Visual Effects: |
Ambassadors |
Animation: |
Ambassadors |
Music Composer: |
Sebastiaan Roestenburg, Wessel-Jan van Zijderveld, Ambassadors |
Sound Design: |
Rens Pluijm, Ambassadors |
Short Synopsis: |
Veloretti is known for its timeless city bikes spotted all along the canals of Amsterdam. For the launch of their first-ever e-bike packing the punch of a connected bike into a sleek, classical frame, they wanted a brand identity and campaign to showcase its product innovation in a pared-back, elegant way. This wasn’t about appealing to gadget-loving guys, but city commuters looking to travel light, ride fast, and do it in style. |
Extra Credit 1: |
Art Director : Jurriën Boogert, Ambassadors |
Extra Credit 2: |
VFX Artist : Micha de Graaf, Ambassadors |
Extra Credit 3: |
3D Supervisor : Dimos Hadjisavvas, Ambassadors |
Extra Credit 4: |
3D Animation : Nick Groeneveld, Ambassadors |
Extra Credit 5: |
3D Artists : Charlotte Vallet, Jeroen Hoolmans, Jeroen Cloosterman, Robin van As, Ralph Meijer, Ambassadors |