COMMERCIAL WORK
CRAFT: VFX/ANIMATION (2021)
COMMERCIAL WORK (CRAFT: VFX/ANIMATION)
JPG
MP4
1m:55s
96% - Lynk & Co
Halal
Top 10
| Title of Piece: | 96% |
|---|---|
| Brand: | Lynk & Co |
| Production Company: | Halal |
| Director(s): | Caroline Koning |
| Producer(s): | Annemien Lijfering, Claudia Creebsburg |
| Agency: | Halal |
| Client: | Lynk & Co |
| Director of Photography: | Joe Cook |
| Editor: | Martin Heijgelaar |
| Visual Effects: | Ambassadors |
| Music Composer: | Niels den Otter |
| Sound Design: | Moritz Staub |
| Short Synopsis: | In a time where people are rethinking the way we live, Lynk & Co virtually launched in Europe with a drive to also rethink mobility. To find a model of movement that works for us and for the environment. And to apply our sharing economy to cars, which sit unused for 96% of the time. Following a teaser campaign that was seeded in various European markets throughout the year, it came time for the big reveal of the car-sharing brand. But when lockdown measures meant an in-person reveal wasn’t possible, this virtual launch film instead took its place. The aim was to have this feel like a poem to mobility, an abstract visual narrative to present the problem to which Lynk & Co offers a different solution. This approach also stands in contrast to the usual car ad, often focusing on speed, the technological advancements, or its inherent features. With a strong focus on visual style and craft, ‘96%’ communicates how Lynk & Co is different, ultimately fuelled by its mission to connect with the community driving their cars. |
| Extra Credit 1: | VFX Supervisor: Bas Moonen, Ambassadors |
| Extra Credit 2: | VFX Producer : Arjan Eekels |
| Extra Credit 3: | Lead VFX Artists : Stephen Pepper, Bas Moonen, Ambassadors |
| Extra Credit 4: | VFX Artists : Melissa van het Spijker, Jeremy Verf, Inti Martinez, Hans van der Steilen, Ambassadors |
| Extra Credit 5: | 3D Artists : Robin van As, Ralph Meijer, Jeroen Cloosterman, Jeroen Hoolmans, Sjoerd de Greef, Will Jeffers, Ambassadors |
