SHORT SYNOPSISIN A TIME WHERE PEOPLE ARE RETHINKING THE WAY WE LIVE, LYNK & CO VIRTUALLY LAUNCHED IN EUROPE WITH A DRIVE TO ALSO RETHINK MOBILITY. TO FIND A MODEL OF MOVEMENT THAT WORKS FOR US AND FOR THE ENVIRONMENT. AND TO APPLY OUR SHARING ECONOMY TO CARS, WHICH SIT UNUSED FOR 96% OF THE TIME.
FOLLOWING A TEASER CAMPAIGN THAT WAS SEEDED IN VARIOUS EUROPEAN MARKETS THROUGHOUT THE YEAR, IT CAME TIME FOR THE BIG REVEAL OF THE CAR-SHARING BRAND. BUT WHEN LOCKDOWN MEASURES MEANT AN IN-PERSON REVEAL WASN’T POSSIBLE, THIS VIRTUAL LAUNCH FILM INSTEAD TOOK ITS PLACE. THE AIM WAS TO HAVE THIS FEEL LIKE A POEM TO MOBILITY, AN ABSTRACT VISUAL NARRATIVE TO PRESENT THE PROBLEM TO WHICH LYNK & CO OFFERS A DIFFERENT SOLUTION. THIS APPROACH ALSO STANDS IN CONTRAST TO THE USUAL CAR AD, OFTEN FOCUSING ON SPEED, THE TECHNOLOGICAL ADVANCEMENTS, OR ITS INHERENT FEATURES. WITH A STRONG FOCUS ON VISUAL STYLE AND CRAFT, ‘96%’ COMMUNICATES HOW LYNK & CO IS DIFFERENT, ULTIMATELY FUELLED BY ITS MISSION TO CONNECT WITH THE COMMUNITY DRIVING THEIR CARS.
EXTRA CREDIT 1VFX SUPERVISOR: BAS MOONEN, AMBASSADORS
EXTRA CREDIT 2VFX PRODUCER : ARJAN EEKELS
EXTRA CREDIT 3LEAD VFX ARTISTS : STEPHEN PEPPER, BAS MOONEN, AMBASSADORS
EXTRA CREDIT 4VFX ARTISTS : MELISSA VAN HET SPIJKER, JEREMY VERF, INTI MARTINEZ, HANS VAN DER STEILEN, AMBASSADORS
EXTRA CREDIT 53D ARTISTS : ROBIN VAN AS, RALPH MEIJER, JEROEN CLOOSTERMAN, JEROEN HOOLMANS, SJOERD DE GREEF, WILL JEFFERS, AMBASSADORS
