COMMERCIAL WORK
CRAFT: DIRECTION (2021)
COMMERCIAL WORK (CRAFT: DIRECTION)
JPG
MP4
2m:39s
Masao San - Casablanca
Phantasm
Shortlist
Title of Piece: | Masao San |
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Brand: | Casablanca |
Production Company: | Phantasm |
Director(s): | Nathalie Canguilhem |
Producer(s): | Gary Farkas, Olivier Muller |
Client: | Casablanca |
Director of Photography: | Hugo Carlier |
Production Design: | Lucie Libotte |
Editor: | Marc Gurung |
Creative Director: | Charaf Tajer |
Costume Design: | Anna Trevelyan |
Music Composer: | Taeko Onuki |
Short Synopsis: | Casablanca unveils its SS22 collection in a vibrant fashion film directed by Nathalie Canguilhem. The brand reveals opulent, provocative and sport-infused pieces under the name “Masao San” – an ode to Creative Director Charaf Tajer’s close Japanese friend who introduced him to another side of Tokyo, namely ping pong, salarymen and Sony’s 90’s workforce. Combining this with garmenture inspirations from the Memphis movement coming from Milan in the 80’s, the film reflects a unique fusion of oriental and continental in a captivating collection showcase. |
Extra Credit 1: | Line Producer: Guillaume Rasquier |
Extra Credit 2: | Production coordinators: Rousslan Dion, Alice Du Lac |
Extra Credit 3: | Runner Production: Abdallah Laboudi |
Extra Credit 4: | Art Directors: Fabrice Jeandemange, Edward Febvre |
Extra Credit 5: | Artistic Co-ordination: Sid Oudainia Beaulieu |