COMMERCIAL WORK (CRAFT: DIRECTION)

Masao San - Phantasm - Casablanca JPG
Masao San - Phantasm - Casablanca MP4 2m:39s

Masao San - Casablanca
Phantasm

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Masao San - Casablanca - Phantasm

Shortlist

Title of Piece: Masao San
Brand: Casablanca
Production Company: Phantasm
Director(s): Nathalie Canguilhem
Producer(s): Gary Farkas, Olivier Muller
Client: Casablanca
Director of Photography: Hugo Carlier
Production Design: Lucie Libotte
Editor: Marc Gurung
Creative Director: Charaf Tajer
Costume Design: Anna Trevelyan
Music Composer: Taeko Onuki
Short Synopsis: Casablanca unveils its SS22 collection in a vibrant fashion film directed by Nathalie Canguilhem. The brand reveals opulent, provocative and sport-infused pieces under the name “Masao San” – an ode to Creative Director Charaf Tajer’s close Japanese friend who introduced him to another side of Tokyo, namely ping pong, salarymen and Sony’s 90’s workforce. Combining this with garmenture inspirations from the Memphis movement coming from Milan in the 80’s, the film reflects a unique fusion of oriental and continental in a captivating collection showcase.
Extra Credit 1: Line Producer: Guillaume Rasquier
Extra Credit 2: Production coordinators: Rousslan Dion, Alice Du Lac
Extra Credit 3: Runner Production: Abdallah Laboudi
Extra Credit 4: Art Directors: Fabrice Jeandemange, Edward Febvre
Extra Credit 5: Artistic Co-ordination: Sid Oudainia Beaulieu
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