Shortlist Open That Coca-Cola COMMERCIAL WORK: CRAFT: DIRECTION

BRANDCOCA-COLA

PRODUCTION COMPANYCAVIAR

DIRECTOR(S)LOS PÉREZ

PRODUCER(S)NICK GOLDSMITH (CAVIAR) / TOM DEAN + MATT ELLINGHAM (W+K)

AGENCYWIEDEN+KENNEDY LONDON

CLIENTCOCA-COLA

DIRECTOR OF PHOTOGRAPHY BEN TODD

PRODUCTION DESIGN NINON DE KLERK

EDITOR SAM BOULD @ FINAL CUT

CREATIVE DIRECTOR JOE DE SOUZA / JUAN SEVILLA

SCRIPT CREATIVES: ABBEY MONTEIRO / JAY DANIELLS / WILL LANCASTER

VISUAL EFFECTS POST: THE MILL / COLOURIST: ALEX GREGORY

MUSIC COMPOSER TYLER THE CREATOR

SOUND DESIGN SAM ASHWELL @ 750MPH

SHORT SYNOPSIS THE UNIQUE, REFRESHING TASTE OF COCA-COLA HAS BEEN UPLIFTING THE WORLD FOR GENERATIONS. IT’S AN EXPERIENCE THAT ONLY ENJOYING A COCA-COLA CAN OFFER, YET ONE THAT’S NEARLY IMPOSSIBLE TO DESCRIBE IN WORDS.

THAT’S WHY, IN 2021, COCA-COLA WANTS TO SHARE WITH EVERYONE WHAT A COKE EXPERIENCE IS ALL ABOUT, WHETHER IT’S COCA-COLA ORIGINAL TASTE, COCA-COLA ZERO SUGAR OR ANY OF ITS FLAVOUR VARIANTS, BY GIVING NEW DRINKERS A WAY TO DESCRIBE ITS BEYOND-WORDS SENSATION.

VIA A BRAND-NEW CAMPAIGN LAUNCHING TODAY, IT BRINGS TO LIFE THE FIRST SIP OF COCA-COLA AND THE EXPRESSIONS WE USE TO CONVEY ITS GREAT TASTE AND EXPERIENCE OF UPLIFTMENT, AND ENJOYMENT WHEN DRINKING IT: AHHHH! OOOH! YEAH!

BRINGING TO LIFE THE WHOLE EXPERIENCE, TYLER, THE CREATOR HAS CREATED A NEW, ORIGINAL TRACK FEATURED IN THE CAMPAIGN, WHICH TRULY BRINGS TO LIFE THE ICONICITY OF A COCA-COLA THROUGH A UNIQUE INTERPRETATION HIGHLIGHTING THIS INDESCRIBABLE EXPERIENCE. ENCAPSULATING THAT UNDEFINABLE EXPERIENCE, COCA-COLA HAS FOUND THE PERFECT PARTNER IN TYLER, THE CREATOR. THE VISIONARY ARTIST IS A LONG-TIME FAN OF THE BRAND AND SHARES AN AUTHENTIC ORIGINALITY, ALLOWING HIM TO EXPRESS THE COCA-COLA EXPERIENCE IN THE WAY HE KNOWS BEST: THROUGH MUSIC.

EXTRA CREDIT 1 EXECUTIVE PRODUCER: ELLIE GOODWIN

EXTRA CREDIT 2 CHOREOGRAPHER: ZOYI LINDY / SUPPLE NAM

EXTRA CREDIT 3 STYLIST: CATHERINE DE REUCK

EXTRA CREDIT 4 HAIR & MAKEUP: NADINE GHERZEDINNE

EXTRA CREDIT 5 LINE PRODUCER: LAILA SHRAND @ GATEHOUSE COMMERCIALS