COMMERCIAL WORK
CRAFT: DIRECTION (2021)
COMMERCIAL WORK (CRAFT: DIRECTION)
JPG
YOUTUBE
2m:13s
Open That Coca-Cola - Coca-Cola
Caviar
Shortlist
| Title of Piece: | Open That Coca-Cola |
|---|---|
| Brand: | Coca-Cola |
| Production Company: | Caviar |
| Director(s): | Los Pérez |
| Producer(s): | Nick Goldsmith (Caviar) / Tom Dean + Matt Ellingham (W+K) |
| Agency: | Wieden+Kennedy London |
| Client: | Coca-Cola |
| Director of Photography: | Ben Todd |
| Production Design: | Ninon De Klerk |
| Editor: | Sam Bould @ Final Cut |
| Creative Director: | Joe De Souza / Juan Sevilla |
| Script: | Creatives: Abbey Monteiro / Jay Daniells / Will Lancaster |
| Visual Effects: | Post: The Mill / Colourist: Alex Gregory |
| Music Composer: | Tyler The Creator |
| Sound Design: | Sam Ashwell @ 750mph |
| Short Synopsis: | The unique, refreshing taste of Coca-Cola has been uplifting the world for generations. It’s an experience that only enjoying a Coca-Cola can offer, yet one that’s nearly impossible to describe in words. That’s why, in 2021, Coca-Cola wants to share with everyone what a Coke experience is all about, whether it’s Coca-Cola Original Taste, Coca-Cola Zero Sugar or any of its flavour variants, by giving new drinkers a way to describe its beyond-words sensation. Via a brand-new campaign launching today, it brings to life the first sip of Coca-Cola and the expressions we use to convey its great taste and experience of upliftment, and enjoyment when drinking it: Ahhhh! Oooh! Yeah! Bringing to life the whole experience, Tyler, The Creator has created a new, original track featured in the campaign, which truly brings to life the iconicity of a Coca-Cola through a unique interpretation highlighting this indescribable experience. Encapsulating that undefinable experience, Coca-Cola has found the perfect partner in Tyler, The Creator. The visionary artist is a long-time fan of the brand and shares an authentic originality, allowing him to express the Coca-Cola experience in the way he knows best: through music. |
| Extra Credit 1: | Executive Producer: Ellie Goodwin |
| Extra Credit 2: | Choreographer: Zoyi Lindy / Supple Nam |
| Extra Credit 3: | Stylist: Catherine de Reuck |
| Extra Credit 4: | Hair & MakeUp: Nadine Gherzedinne |
| Extra Credit 5: | Line Producer: Laila Shrand @ Gatehouse Commercials |
