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Open That Coca-Cola - Caviar - Coca-Cola JPG
Open That Coca-Cola - Caviar - Coca-Cola YOUTUBE 2m:13s

Open That Coca-Cola - Coca-Cola
Caviar

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Open That Coca-Cola - Coca-Cola - Caviar

Shortlist

Title of Piece: Open That Coca-Cola
Brand: Coca-Cola
Production Company: Caviar
Director(s): Los Pérez
Producer(s): Nick Goldsmith (Caviar) / Tom Dean + Matt Ellingham (W+K)
Agency: Wieden+Kennedy London
Client: Coca-Cola
Director of Photography: Ben Todd
Production Design: Ninon De Klerk
Editor: Sam Bould @ Final Cut
Creative Director: Joe De Souza / Juan Sevilla
Script: Creatives: Abbey Monteiro / Jay Daniells / Will Lancaster
Visual Effects: Post: The Mill / Colourist: Alex Gregory
Music Composer: Tyler The Creator
Sound Design: Sam Ashwell @ 750mph
Short Synopsis: The unique, refreshing taste of Coca-Cola has been uplifting the world for generations. It’s an experience that only enjoying a Coca-Cola can offer, yet one that’s nearly impossible to describe in words.

That’s why, in 2021, Coca-Cola wants to share with everyone what a Coke experience is all about, whether it’s Coca-Cola Original Taste, Coca-Cola Zero Sugar or any of its flavour variants, by giving new drinkers a way to describe its beyond-words sensation.

Via a brand-new campaign launching today, it brings to life the first sip of Coca-Cola and the expressions we use to convey its great taste and experience of upliftment, and enjoyment when drinking it: Ahhhh! Oooh! Yeah!

Bringing to life the whole experience, Tyler, The Creator has created a new, original track featured in the campaign, which truly brings to life the iconicity of a Coca-Cola through a unique interpretation highlighting this indescribable experience. Encapsulating that undefinable experience, Coca-Cola has found the perfect partner in Tyler, The Creator. The visionary artist is a long-time fan of the brand and shares an authentic originality, allowing him to express the Coca-Cola experience in the way he knows best: through music.
Extra Credit 1: Executive Producer: Ellie Goodwin
Extra Credit 2: Choreographer: Zoyi Lindy / Supple Nam
Extra Credit 3: Stylist: Catherine de Reuck
Extra Credit 4: Hair & MakeUp: Nadine Gherzedinne
Extra Credit 5: Line Producer: Laila Shrand @ Gatehouse Commercials