Shortlist Libresse – Intimawear COMMERCIAL WORK: CULTURAL IMPACT

BRANDLIBRESSE

PRODUCTION COMPANYCANADA

DIRECTOR(S)FEMKE HUURDEMAN

PRODUCER(S)DAVEY AHERN

AGENCYAMV BBDO

CLIENTLIBRESSE

SHORT SYNOPSIS FEMKE HUURDEMAN’S PIECE CELEBRATES THE REALITY OF PERIODS. WE SHOULD BE ABLE TO PUT OUR UNDERWEAR ON WITH CONFIDENCE AND LET OUR BODY DO ITS THING. PERIODS ARE NORMAL AND SHOWING THE REALITY AND BEAUTY OF THEM SHOULD BE TOO, WHICH IS EXACTLY WHAT WE’VE EXPRESSED.