COMMERCIAL WORK

Make the Cover - Playboy Fragrances
Solab

Winner

Title of Piece:	Make the Cover
Brand:	Playboy Fragrances
Production Company:	Solab
Director(s):	Nadia Lee Cohen
Producer(s):	Nicolas Tiry
Agency:	Sid Lee Paris
Client:	Playboy Fragrances
Short Synopsis:	For the launch of its two new signature fragrances Make The Cover for Him and for Her, Playboy Fragrances is capitalizing on the legendary history of Playboy magazine while connecting with the younger generation. The international campaign (print and film), designed by Sid Lee Paris, highlights the brand's heritage by conveying the message that today anyone, any type of beauty can "make the cover. All it takes is "the right attitude", strong self-esteem and lots of confidence. Shot in Los Angeles, the film, directed by Nadia Lee Cohen and produced by Solab, plunges us into the world of Playboy through strong, resolutely retro images in which a typical and heterogeneous cast of celebrities and unknowns flourish, before taking us back to 2020. A film of unbridled creativity and powerful freedom, which bears the singular signature of the British director. The film can currently be seen in Germany and the UK and will be released in 2021 in the USA.