COMMERCIAL WORK (CRAFT: USE OF SOUND & MUSIC)

What If Everything Was This Simple - SMUGGLER - Taylors Of Harrogate JPEG
What If Everything Was This Simple - SMUGGLER - Taylors Of Harrogate MP4 1m:00s

What If Everything Was This Simple - Taylors Of Harrogate
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What If Everything Was This Simple - Taylors Of Harrogate - SMUGGLER

Shortlist

Title of Piece: What If Everything Was This Simple
Brand: Taylors Of Harrogate
Production Company: SMUGGLER
Director(s): Randy Krallman
Agency: Lucky Generals
Client: Taylors Of Harrogate
Editor: Marshall Street Editors
Music Composer: Goldstein
Sound Design: Rascal
Short Synopsis: The latest coffee from Taylors of Harrogate is designed exclusively for lattes — that’s why they’ve called it ‘Latte’. Makes sense, doesn’t it?

Like our previous campaign for Taylors, we amplified the comedy of this quirky spot with an eccentric score — where meandering brass and playful harps evoke a sense of pantomime-like mischief before a strings crescendo reaches its climax as things start to get out of hand.