PERSONAL WORK (CRAFT: PRODUCTION DESIGN)

Mijo - Snob Solutions - Personal Work JPG
Mijo - Snob Solutions - Personal Work JPG
Mijo - Snob Solutions - Personal Work MOV 5m:29s

Mijo - Personal Work
Snob Solutions

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Mijo - Personal Work - Snob Solutions

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Title of Piece: Mijo
Brand: Personal Work
Production Company: Snob Solutions
Director(s): Mazdey Snob
Client: Personal
Director of Photography: Alberto Casuso
Production Design: Mazdey Snob
Editor: Snob Solutions
Music Composer: Jarana Beat
Short Synopsis: Mijo is a young dreamer, suddenly blessed with the gift of King Midas. However his ability has a unique twist: whatever and whoever he touches is stylishly pimped up.

Shot in the uncharted streets of Mexico City, Mijo is a colourful and fun fashion film inspired by the pachucos fashion from the 40s. The film is a collaboration with independent local artists, showcasing traditional Mexican tailoring, fashion, music and illustrations all in one project. Channeling the city's edgy and urban spirit, Mijo reinterprets the myth of King Midas through a modern Mexican lens.

Director’s Statement

“The film is a tribute to my love for magic realism. I wanted to create something with a narrative, but with a touch of surrealism to it. I also wanted to make sure that it reflected the Mexico of today, where tradition and modernity meet, and showcase the wonderful creative talent we have here.”
Extra Credit 1: Color: Can Aviral
Extra Credit 2: Designers: Manov, Colectivo creativo, Julio Jordan Mexico, De Barrio, Paloma Lira (@palomalirastudio)
Extra Credit 3: Associate Producer: La Tia En Llamas, Viridiana López, Cristina Prado
Extra Credit 4: MUAH: Marielos Coronel
Extra Credit 5: Cast: Gerardo Rocha, Dolores Black, Alejandra Soto