COMMERCIAL WORK (CRAFT: CASTING)

Olha de Novo - Associados - Avon JPG
Olha de Novo - Associados - Avon JPG
Olha de Novo - Associados - Avon YOUTUBE 1m:01s

Olha de Novo - Avon
Associados

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Olha de Novo - Avon - Associados

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Title of Piece: Olha de Novo
Brand: Avon
Production Company: Associados
Director(s): Cristina Streciwik
Agency: Wunderman Thompson
Client: Avon Brazil + Latam
Short Synopsis: Our girl walks down the street while we listen to a typical brazilian funk track and meets another empowered strong women, a transexual, a black plus-size, a indigenous, a non binary asian, moms, an older woman, among others faces and souls, one by one. When they look each other they suddenly exchange their make-up as a metaphor of exchanging their experience and knowledge in a totally complicity path. In the end they all follow our girl, get together and we listen the Voice Over: …Look Again. This story is so much bigger than you see.”