COMMERCIAL WORK
(CRAFT: CASTING)
Olha de Novo - Avon
Associados
Top 10
Title of Piece:
|
Olha de Novo |
Brand:
|
Avon |
Production Company:
|
Associados |
Director(s):
|
Cristina Streciwik |
Agency:
|
Wunderman Thompson |
Client:
|
Avon Brazil + Latam |
Short Synopsis: |
Our girl walks down the street while we listen to a typical brazilian funk track and meets another empowered strong women, a transexual, a black plus-size, a indigenous, a non binary asian, moms, an older woman, among others faces and souls, one by one. When they look each other they suddenly exchange their make-up as a metaphor of exchanging their experience and knowledge in a totally complicity path. In the end they all follow our girl, get together and we listen the Voice Over: …Look Again. This story is so much bigger than you see.” |