Olha de Novo

COMMERCIAL WORK (CRAFT: CASTING)

JPG

YOUTUBE 1m:01s

Title of Piece:	Olha de Novo
Brand:	Avon
Production Company:	Associados
Director(s):	Cristina Streciwik
Agency:	Wunderman Thompson
Client:	Avon Brazil + Latam
Short Synopsis:	Our girl walks down the street while we listen to a typical brazilian funk track and meets another empowered strong women, a transexual, a black plus-size, a indigenous, a non binary asian, moms, an older woman, among others faces and souls, one by one. When they look each other they suddenly exchange their make-up as a metaphor of exchanging their experience and knowledge in a totally complicity path. In the end they all follow our girl, get together and we listen the Voice Over: …Look Again. This story is so much bigger than you see.”