Winner Festive COMMERCIAL WORK: CRAFT: VFX/ANIMATION

BRANDBURBERRY

PRODUCTION COMPANYRIFF RAFF FILMS

DIRECTOR(S)MEGAFORCE

PRODUCER(S)CARA GILLIES, MATTHEW FONE, NICK GOLDSMITH, RYAN HANCOCKS & ABHINAV SHARDA

AGENCYRIFF RAFF FILMS

CLIENTBURBERRY

DIRECTOR OF PHOTOGRAPHY KATELIN ARIZMENDI

PRODUCTION DESIGN MARCO PUIG

CREATIVE DIRECTOR MEGAFORCE

VISUAL EFFECTS MPC

ANIMATION MPC

COSTUME DESIGN BURBERRY

MUSIC COMPOSER LANK AND TANK & TWENTY BELOW MUSIC

SOUND DESIGN 750MPH

PROPS STYLIST IB KAMARA & LUCY FEWELL

SHORT SYNOPSIS BURBERRY’S ’FESTIVE’ CAMPAIGN, FOLLOWS MEGAFORCE’S MAGICAL FORMULA OF LARGER THAN LIFE GRANDEUR GROUNDED IN THE REALITY OF HUMAN EXPERIENCE – IN THIS CASE, FRIENDSHIP IN THE FACE OF ADVERSITY.

STAYING TRUE TO THE BURBERRY SPIRIT, THE FILM FOLLOWS AN (IMPECCABLY DRESSED) QUARTET DANCE THROUGH THE STREETS; EACH STEP TAKEN CHOREOGRAPHED BY RENOWN COLLECTIVE (LA) HORDE AND CREATIVELY WRITTEN AND IMAGINED BY MEGAFORCE THROUGH RIFF RAFF. THE NEW CAMPAIGN CELEBRATES THE BRAND’S HISTORY, AS THE DANCERS BRAVE AN ICE STORM, DRESSED IN WEATHERPROOF CLOTHING INSPIRED BY THE FOUNDER, THOMAS BURBERRY’S ICONIC COLLECTIONS.

THE UNPREDICTABLE BRITISH WEATHER IS EXAGGERATED IN AN ICE-ROCK SCENE, BROUGHT TO LIFE BY MPC. THE SCENE BEGINS OUTSIDE A TURKISH GRILL, BEFORE THE VIEWER IS TAKEN FULL THROTTLE INTO A STORM THAT SEES THE DANCERS INTERACTING WITH THE ICE. THE FILM CONCLUDES AS OUR DANCER RUNS JOYFULLY INTO THE SEA, BEFORE FALLING BACK IN ECSTASY.