COMMERCIAL WORK (CRAFT: USE OF SOUND & MUSIC)

Slide - Pulse Films - Churchill Insurance JPEG
Slide - Pulse Films - Churchill Insurance MOV 30s

Slide - Churchill Insurance
Pulse Films

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Slide - Churchill Insurance - Pulse Films

Shortlist

Title of Piece: Slide
Brand: Churchill Insurance
Production Company: Pulse Films
Director(s): Sam Pilling
Producer(s): Laura Melville, Henry Davies (Engine) // Chris Harrison (Pulse)
Agency: Engine
Client: Churchill Insurance
Director of Photography: Ben Fordesman
Production Design: Jon Henson
Editor: Ellie Johnson (Tenthree)
Creative Director: David Dearlove, Richard Nott
Copywriter: James Hodson
Sound Design: Bark Studios
Short Synopsis: Churchill's furry-faced mascot takes a trip to the fair in the brand's latest relaxing ad.
The spot shows Churchie as he casually makes his way down a metal slide.
"Should life come to a stop, we’ll give you up to £100 for immediate expenses, so you can keep things moving", a voiceover declares before encouraging consumers to "Chur-chill".
Scored by Africa Express' 'Morals', the music blends seamlessly with Sam Pilling's visuals, inducing a relaxed atmosphere to accompany the CG bulldog's leisurely slide.
Extra Credit 1: Music Supervisor: Jonathan Watts