COMMERCIAL WORK
CRAFT: USE OF SOUND & MUSIC (2021)
COMMERCIAL WORK (CRAFT: USE OF SOUND & MUSIC)
JPEG
MOV
30s
Slide - Churchill Insurance
Pulse Films
Shortlist
| Title of Piece: | Slide |
|---|---|
| Brand: | Churchill Insurance |
| Production Company: | Pulse Films |
| Director(s): | Sam Pilling |
| Producer(s): | Laura Melville, Henry Davies (Engine) // Chris Harrison (Pulse) |
| Agency: | Engine |
| Client: | Churchill Insurance |
| Director of Photography: | Ben Fordesman |
| Production Design: | Jon Henson |
| Editor: | Ellie Johnson (Tenthree) |
| Creative Director: | David Dearlove, Richard Nott |
| Copywriter: | James Hodson |
| Sound Design: | Bark Studios |
| Short Synopsis: | Churchill's furry-faced mascot takes a trip to the fair in the brand's latest relaxing ad. The spot shows Churchie as he casually makes his way down a metal slide. "Should life come to a stop, we’ll give you up to £100 for immediate expenses, so you can keep things moving", a voiceover declares before encouraging consumers to "Chur-chill". Scored by Africa Express' 'Morals', the music blends seamlessly with Sam Pilling's visuals, inducing a relaxed atmosphere to accompany the CG bulldog's leisurely slide. |
| Extra Credit 1: | Music Supervisor: Jonathan Watts |
