Shortlist Slide COMMERCIAL WORK: CRAFT: USE OF SOUND & MUSIC

BRANDCHURCHILL INSURANCE

PRODUCTION COMPANYPULSE FILMS

DIRECTOR(S)SAM PILLING

PRODUCER(S)LAURA MELVILLE, HENRY DAVIES (ENGINE) // CHRIS HARRISON (PULSE)

AGENCYENGINE

CLIENTCHURCHILL INSURANCE

DIRECTOR OF PHOTOGRAPHY BEN FORDESMAN

PRODUCTION DESIGN JON HENSON

EDITOR ELLIE JOHNSON (TENTHREE)

CREATIVE DIRECTOR DAVID DEARLOVE, RICHARD NOTT

COPYWRITER JAMES HODSON

SOUND DESIGN BARK STUDIOS

SHORT SYNOPSIS CHURCHILL'S FURRY-FACED MASCOT TAKES A TRIP TO THE FAIR IN THE BRAND'S LATEST RELAXING AD.
THE SPOT SHOWS CHURCHIE AS HE CASUALLY MAKES HIS WAY DOWN A METAL SLIDE.
"SHOULD LIFE COME TO A STOP, WE’LL GIVE YOU UP TO £100 FOR IMMEDIATE EXPENSES, SO YOU CAN KEEP THINGS MOVING", A VOICEOVER DECLARES BEFORE ENCOURAGING CONSUMERS TO "CHUR-CHILL".
SCORED BY AFRICA EXPRESS' 'MORALS', THE MUSIC BLENDS SEAMLESSLY WITH SAM PILLING'S VISUALS, INDUCING A RELAXED ATMOSPHERE TO ACCOMPANY THE CG BULLDOG'S LEISURELY SLIDE.

EXTRA CREDIT 1 MUSIC SUPERVISOR: JONATHAN WATTS