COMMERCIALS AND BRANDED CONTENT - LONG (2021)
COMMERCIAL WORK (COMMERCIALS AND BRANDED CONTENT - LONG)
SPA - The Survivor - SPA - La société protectrice des animaux
|Title of Piece:||SPA - The Survivor|
|Brand:||SPA - La société protectrice des animaux|
|Producer(s):||BIRTH - Hugo Legrand-Nathan, Thomas Aboulker FR & Audrey Lenchantin BE|
|Client:||SPA - La société protectrice des animaux|
|Director of Photography:||Sylvain Freyens|
|Production Design:||Patrick Errera|
|Creative Director:||Matthieu Vinciguerra|
|Sound Design:||Jonathan Fitas|
|Short Synopsis:||Birth Production produces the latest awareness campaign of La Société Protectrice des Animaux (SPA) with a new film imagined by the agency WNP and directed by the talented Benjamin Lacour. It features the testimony of a survivor who, despite his newfound happiness, remains traumatized by what happened to him in the past. The film plays the wrong track, focusing on the dog's master, with flashbacks evoking a Post Traumatic Stress Disorder, when it is in fact the dog, and a Post-Abandonment Syndrome.
To reveal the harsh reality of the physical and psychological consequences of this cruel act of abandonment, the SPA, WNP and Birth Production opted for the short film format.
Directed by Benjamin Lacour (BIRTH) - during the confinement while respecting the sanitary rules - this short film and its 30s version will be broadcast on the web and on TV throughout the summer.
In this "Family made" project, Benjamin Lacour, surrounded by his children, his dog and his relatives knew perfectly how to stage all the ordeals that abandoned animals go through: anguish, survival, wandering, the violence of wildlife and the dangers of the road.
|Extra Credit 1:||Tv Producer : Pauline Fourcade|
|Extra Credit 2:||Camera Operator: Ben Lacour & Sylvain Freyens|
|Extra Credit 3:||Grading : Kene Illegems|
|Extra Credit 4:||Focus Puller: Amaury Duquenne|