COMMERCIAL WORK
COMMERCIALS AND BRANDED CONTENT - LONG (2021)
COMMERCIAL WORK (COMMERCIALS AND BRANDED CONTENT - LONG)
JPEG
MP4
1m:52s
Reporters without Borders : REALITY ONLY EXISTS IF SOMEONE REPORTS IT - Reporters without Borders
Birth
Top 10
| Title of Piece: | Reporters without Borders : REALITY ONLY EXISTS IF SOMEONE REPORTS IT |
|---|---|
| Brand: | Reporters without Borders |
| Production Company: | Birth |
| Director(s): | Vincent Rodella |
| Producer(s): | BIRTH - Tristan Beraud |
| Agency: | BETC |
| Client: | Reporters without Borders |
| Director of Photography: | Nico Poulsson |
| Production Design: | Pierre PELL |
| Editor: | Vincent Marchand & Johan Luce-Antoinette |
| Creative Director: | Stéphane XIBERRAS, Dominique MARCHAND & Jean-Michel ALIROL |
| Visual Effects: | Mathematic Studio |
| Animation: | Mathematic Studio |
| Costume Design: | Wardrobe stylist Anne-Laure NICOLAS |
| Music Composer: | A NEW BEGINNING - Alex Baranowski |
| Sound Design: | Joel Waters |
| Short Synopsis: | RSF (Reporters without Borders) and BETC send a strong reminder of the mission behind journalists' work: allowing everyone access to the facts Now more than ever, it is crucial to be informed and have access to facts. In a world where fake news and conspiracy theories thrive, the veracity and quality of information is under threat. To combat this, journalists must do their job with awareness of these challenges. This year, Chinese whistleblowers defied censorship in order to alert the world to the seriousness of the pandemic. For the US election, major American media tirelessly fought against disinformation, which was essential to protect democracy. Journalists all over the world defend minorities, protect the environment and denounce police violence and corruption. Reporters Without Borders defends those that help us understand the world and take action against injustice. With agency BETC, directed by Vincent Rodella, the production company Birth and the postproduction studio Mathematic, Reporters without Borders' new film shows four examples of situations only journalists can shed light on: a prisoner held in conditions unworthy of human dignity, exhausted migrants, a young woman forced into an unwanted marriage, and rows of bodies of COVID-19 victims lined up on an ice rink. The victims of these harrowing scenes gradually disappear, leaving an empty shot. The film reminds us of a harsh truth: reality only exists if someone reports it. |
| Extra Credit 1: | Casting director Luce Nordmann |
| Extra Credit 2: | Location manager Constance LEFEVRE |
| Extra Credit 3: | Gaffer Loic BOULADJAT |
| Extra Credit 4: | Key Grip Xavier SCHANEN |
| Extra Credit 5: | Art director Nadir GHERBI |
