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ALIMA : YES, AFRI'CAN - ALIMA
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ALIMA : YES, AFRI'CAN - ALIMA - BIRTH

Shortlist

Title of Piece: ALIMA : YES, AFRI'CAN
Brand: ALIMA
Production Company: BIRTH
Director(s): Théo Gottlieb
Producer(s): BIRTH - Hugo Legrand-Nathan
Agency: Social Club
Client: ALIMA
Director of Photography: Théo GOTTLIEB
Production Design: Brahim BATTA
Editor: Théo GOTTLIEB
Creative Director: Leo Sattin, Maxime Daguet
Copywriter: Eric Lavenac, Julien Sipra
Animation: Daniel Bruson ( & Gabriel Chagas )
Music Composer: Jonathan Fitas
Sound Design: Jonathan Fitas
Props Stylist: Hassan ALIOUI
Short Synopsis: More than an NGO, ALIMA is the face of tomorrow's humanitarian medicine. The association, created in 2009, entrusted Birth and SocialClub agency with the realization of its first communication campaign: "Yes, African". Directed by the passionate Théo Gottlieb, this campaign is an appeal for support and donations that allow ALIMA teams to respond to today's medical emergencies on African territory (fight against child malnutrition, care for patients suffering from the Ebola epidemic, COVID-19...).

In a film mixing "motivational" speeches and illustrations of the actions carried out by
ALIMA. The NGO shows that Africa has the resources and solutions to crises
humanitarians. This requires working hand in hand with local populations and actors. ALIMA wants to show the general public another image of humanitarianism. A new humanitarian model based on the understanding of a notion : "Yes, African".
Extra Credit 1: Associate Producer: Yohan UNGAR
Extra Credit 2: Line Producer : Thomas ABOULKER
Extra Credit 3: Agency manager : Corentin Fardeau, Valentin Fertillet
Extra Credit 4: Advertising manager: Clémentine Colas, Apolline Troubat, Maryline Toukourou
Extra Credit 5: SFX: Abdelah JOUDI & Ismail El GHACHI