NEW GENERATION AWARD (2021)
PERSONAL WORK (NEW GENERATION AWARD)
Yooha - Your yool
|Title of Piece:||Yooha|
|Production Company:||Your yool|
|Director of Photography:||Vadim Kruchkov|
|Creative Director:||Tanya Chernoguzova|
|Costume Design:||Tanya Chernoguzova|
|Music Composer:||Holofonote, Zakary Tuktarov, Acid Minerale|
|Sound Design:||Ilya Ermekeew|
|Short Synopsis:||The fashion film is based on the tatar folklore myths and the Gabdulla Tukay’s “Su Anasy” fairy tale.
The number of Tatars in the world is estimated at about 8 million.
In connection with globalization, small peoples face the problem of the disappearance of national identity and the threat of loss of cultural diversity.
Fashion is a part of culture, which means that everything that happens in it now, in the future, is the same cultural heritage as the ancient national costumes of different peoples.
There is no future without the past. Keep traditions.
Find your own path.
The fashion film is part of a project to popularize the national Tatar fashion https://www.instagram.com/your.yool/
Your yool* project — visual research about national Tatar fashion.
We speak the language of designers, stylists and painters.
*«Yool» in Tatar language means «road», «way».
made in Russia Republic of Tatarstan, 2021