COMMERCIAL WORK
(CRAFT: VFX/ANIMATION)
Reverse Selfie - Dove
Independent Films
Shortlist
|
Title of Piece:
|
Reverse Selfie |
|
Brand:
|
Dove |
|
Production Company:
|
Independent Films |
|
Director(s):
|
Benito Montorio |
|
Agency:
|
Ogilvy UK |
|
Client:
|
Dove |
| Director of Photography: |
Steve Annis |
| Creative Director: |
Dan Fisher, Juliana Paracencio |
| Visual Effects: |
Absolute |
| Short Synopsis: |
Dove's Reverse Selfie campaign reveals the shocking damages social media is inflicting on young people's self esteem and offers tools to alleviate these social pressures. Absolute completed the visual effects for the film, creating a realistic ‘Photofix’ app and seamlessly reversing the effects of the digitally distorted selfie they created through craft. |
| Extra Credit 1: |
VFX Supervisor: Phil Oldham
|
| Extra Credit 2: |
Design Lead: Jonas McQuiggin
|
| Extra Credit 3: |
VFX artists: Lucas Warren, Carl Godwin-Alvarez, Tom Clapp |
| Extra Credit 4: |
Post-Production Producer: Sally Heath |
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