COMMERCIAL WORK
(CRAFT: DIRECTION)
Frummel
CZAR Amsterdam
Top 10
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Title of Piece:
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Frummel |
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Production Company:
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CZAR Amsterdam |
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Director(s):
|
Bart Timmer |
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Producer(s):
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Executive Producer: Willem Bos, Producer: Wies Dammers |
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Agency:
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TBWA\NEBOKO |
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Client:
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Staatsloterij |
| Director of Photography: |
Paul Özgür |
| Production Design: |
Florian Legters |
| Editor: |
Martin Heijgelaar |
| Creative Director: |
Darre van Dijk, Dennis Baars, Erik Falke |
| Visual Effects: |
Carolina van Vugt |
| Music Composer: |
Jorrit Kleijnen |
| Sound Design: |
Ambassadors |
| Short Synopsis: |
What begins as a potentially clichéd story about the misfortunes of a black cat, is completely turned on its head throughout this heartwarming campaign. The commercial follows an older man and Frummel the stray cat who, following a series of fateful occurrences, turns out to be an incredibly lucky charm. As Frummel rescues the man from multiple mishaps and prevents a potentially grave injury the spot aims to convince people to believe in the mystery of luck. |