PRODUCER(S)EXECUTIVE PRODUCER: WILLEM BOS, PRODUCER: WIES DAMMERS
AGENCYTBWA\NEBOKO
CLIENTSTAATSLOTERIJ
DIRECTOR OF PHOTOGRAPHYPAUL ÖZGÜR
PRODUCTION DESIGNFLORIAN LEGTERS
EDITORMARTIN HEIJGELAAR
CREATIVE DIRECTORDARRE VAN DIJK, DENNIS BAARS, ERIK FALKE
VISUAL EFFECTSCAROLINA VAN VUGT
MUSIC COMPOSERJORRIT KLEIJNEN
SOUND DESIGNAMBASSADORS
SHORT SYNOPSISWHAT BEGINS AS A POTENTIALLY CLICHÉD STORY ABOUT THE MISFORTUNES OF A BLACK CAT, IS COMPLETELY TURNED ON ITS HEAD THROUGHOUT THIS HEARTWARMING CAMPAIGN. THE COMMERCIAL FOLLOWS AN OLDER MAN AND FRUMMEL THE STRAY CAT WHO, FOLLOWING A SERIES OF FATEFUL OCCURRENCES, TURNS OUT TO BE AN INCREDIBLY LUCKY CHARM. AS FRUMMEL RESCUES THE MAN FROM MULTIPLE MISHAPS AND PREVENTS A POTENTIALLY GRAVE INJURY THE SPOT AIMS TO CONVINCE PEOPLE TO BELIEVE IN THE MYSTERY OF LUCK.