COMMERCIAL WORK
(CRAFT: DIRECTION)
Frummel
CZAR Amsterdam
Top 10
Title of Piece:
|
Frummel |
Production Company:
|
CZAR Amsterdam |
Director(s):
|
Bart Timmer |
Producer(s):
|
Executive Producer: Willem Bos, Producer: Wies Dammers |
Agency:
|
TBWA\NEBOKO |
Client:
|
Staatsloterij |
Director of Photography: |
Paul Özgür |
Production Design: |
Florian Legters |
Editor: |
Martin Heijgelaar |
Creative Director: |
Darre van Dijk, Dennis Baars, Erik Falke |
Visual Effects: |
Carolina van Vugt |
Music Composer: |
Jorrit Kleijnen |
Sound Design: |
Ambassadors |
Short Synopsis: |
What begins as a potentially clichéd story about the misfortunes of a black cat, is completely turned on its head throughout this heartwarming campaign. The commercial follows an older man and Frummel the stray cat who, following a series of fateful occurrences, turns out to be an incredibly lucky charm. As Frummel rescues the man from multiple mishaps and prevents a potentially grave injury the spot aims to convince people to believe in the mystery of luck. |