COMMERCIAL WORK (CRAFT: DIRECTION)

Frummel - CZAR Amsterdam - JPG
Frummel - CZAR Amsterdam - JPG
Frummel - CZAR Amsterdam - MP4 1m:45s

Frummel
CZAR Amsterdam

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Frummel - - CZAR Amsterdam

Shortlist

Title of Piece: Frummel
Production Company: CZAR Amsterdam
Director(s): Bart Timmer
Producer(s): Executive Producer: Willem Bos, Producer: Wies Dammers
Agency: TBWA\NEBOKO
Client: Staatsloterij
Director of Photography: Paul Özgür
Production Design: Florian Legters
Editor: Martin Heijgelaar
Creative Director: Darre van Dijk, Dennis Baars, Erik Falke
Visual Effects: Carolina van Vugt
Music Composer: Jorrit Kleijnen
Sound Design: Ambassadors
Short Synopsis: What begins as a potentially clichéd story about the misfortunes of a black cat, is completely turned on its head throughout this heartwarming campaign. The commercial follows an older man and Frummel the stray cat who, following a series of fateful occurrences, turns out to be an incredibly lucky charm. As Frummel rescues the man from multiple mishaps and prevents a potentially grave injury the spot aims to convince people to believe in the mystery of luck.