COMMERCIAL WORK (CULTURAL IMPACT)

Les Ados - Big Productions - IMAGYN JPG
Les Ados - Big Productions - IMAGYN MP4 1m:02s

Les Ados - IMAGYN
Big Productions

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Les Ados - IMAGYN - Big Productions

Shortlist

Title of Piece: Les Ados
Brand: IMAGYN
Production Company: Big Productions
Director(s): Julie Navarro
Producer(s): Pierre Rambaldi
Agency: Havas Paris
Client: IMAGYN
Director of Photography: Emmanuel Bernard
Editor: Dorian Le Dastumer
Creative Director: Christophe Coffre
Copywriter: Cyrine Arrar
Short Synopsis: IMAGYN is launching a new awareness campaign on the importance of vaccination against HPV. Although it is the most common sexually transmitted infection (STI) in the world, the papillomavirus is unfortunately still too little known in France.

This film is about young people. The camera inserts itself into their uninhibited exchanges about sex, capturing their questions, doubts, fears, but also their sometimes embarrassed laughter. Director Julie Navarro allowed several groups of teenagers and pre-teens to talk freely with each other in familiar surroundings in order to obtain an accurate and spontaneous film, as close to reality as possible.
Extra Credit 1: art director : Guillaume Fillion