MUSIC VIDEOS
NEW GENERATION AWARD (2021)
MUSIC VIDEOS (NEW GENERATION AWARD)



Sugar Summy
The Gost Production

Top 10
Title of Piece: | Sugar Summy |
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Production Company: | The Gost Production |
Director(s): | Sarah Jacquier |
Producer(s): | Mano Leyra / Thomas Chauvin |
Client: | Mano Leyra |
Director of Photography: | Stefano Forlini |
Production Design: | Pénélope Bendrimia |
Visual Effects: | Alexandre Bon |
Short Synopsis: | Sugar Mummy portrays female rivalry in its most raw, unglamorous reality. we played with kitsch aesthetics, amplifying the colors, the visuals, the props to create a universe that is hyperbole, where everything is too much. In the narrative, we decided to play with a storyline that was also very cliché, but somehow, as well very realistic. I feel like this aesthetic works well with the universe of rap music. Most of the time, the lyrics travel between phantasm and reality. With artists mixing their real-life experience with created imagery. |