MUSIC VIDEOS
NEW GENERATION AWARD (2021)
MUSIC VIDEOS (NEW GENERATION AWARD)
JPG
JPG
YOUTUBE
2m:56s
Sugar Summy
The Gost Production
Shortlist
| Title of Piece: | Sugar Summy |
|---|---|
| Production Company: | The Gost Production |
| Director(s): | Sarah Jacquier |
| Producer(s): | Mano Leyra / Thomas Chauvin |
| Client: | Mano Leyra |
| Director of Photography: | Stefano Forlini |
| Production Design: | Pénélope Bendrimia |
| Visual Effects: | Alexandre Bon |
| Short Synopsis: | Sugar Mummy portrays female rivalry in its most raw, unglamorous reality. we played with kitsch aesthetics, amplifying the colors, the visuals, the props to create a universe that is hyperbole, where everything is too much. In the narrative, we decided to play with a storyline that was also very cliché, but somehow, as well very realistic. I feel like this aesthetic works well with the universe of rap music. Most of the time, the lyrics travel between phantasm and reality. With artists mixing their real-life experience with created imagery. |
