NEW GENERATION AWARD (2021)
MUSIC VIDEOS (NEW GENERATION AWARD)
The Gost Production
|Title of Piece:||Sugar Summy|
|Production Company:||The Gost Production|
|Producer(s):||Mano Leyra / Thomas Chauvin|
|Director of Photography:||Stefano Forlini|
|Production Design:||Pénélope Bendrimia|
|Visual Effects:||Alexandre Bon|
|Short Synopsis:||Sugar Mummy portrays female rivalry in its most raw, unglamorous reality. we played with kitsch aesthetics, amplifying the colors, the visuals, the props to create a universe that is hyperbole, where everything is too much.
In the narrative, we decided to play with a storyline that was also very cliché, but somehow, as well very realistic. I feel like this aesthetic works well with the universe of rap music. Most of the time, the lyrics travel between phantasm and reality. With artists mixing their real-life experience with created imagery.