MUSIC VIDEOS (NEW GENERATION AWARD)

Sugar Summy - The Gost Production - JPG
Sugar Summy - The Gost Production - JPG
Sugar Summy - The Gost Production - YOUTUBE 2m:56s

Sugar Summy
The Gost Production

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Sugar Summy - - The Gost Production

Shortlist

Title of Piece: Sugar Summy
Production Company: The Gost Production
Director(s): Sarah Jacquier
Producer(s): Mano Leyra / Thomas Chauvin
Client: Mano Leyra
Director of Photography: Stefano Forlini
Production Design: Pénélope Bendrimia
Visual Effects: Alexandre Bon
Short Synopsis: Sugar Mummy portrays female rivalry in its most raw, unglamorous reality. we played with kitsch aesthetics, amplifying the colors, the visuals, the props to create a universe that is hyperbole, where everything is too much.

In the narrative, we decided to play with a storyline that was also very cliché, but somehow, as well very realistic. I feel like this aesthetic works well with the universe of rap music. Most of the time, the lyrics travel between phantasm and reality. With artists mixing their real-life experience with created imagery.