COMMERCIAL WORK
CRAFT: USE OF SOUND & MUSIC (2021)
COMMERCIAL WORK (CRAFT: USE OF SOUND & MUSIC)
JPEG
MOV
30s
#LetYourBodyFlow - Bodyform
Canada London
Shortlist
| Title of Piece: | #LetYourBodyFlow |
|---|---|
| Brand: | Bodyform |
| Production Company: | Canada London |
| Director(s): | Femke Huurdeman |
| Agency: | AMV BBDO |
| Client: | Bodyform |
| Director of Photography: | Deepa Keshvala |
| Music Composer: | DOLCE |
| Sound Design: | 750 mph |
| Short Synopsis: | AMVBBDO’s latest campaign for Bodyform, directed by Femke Huurdeman of CANADA, celebrates the honest realities of periods as the brand unveils a new innovation: sustainable period pants. As vivid pink and red imagery beautifully flow throughout the films, the #LetYourBodyFlow campaign shines a light on women’s experiences. We composed a contemporary rap beat that combines sweeping synth loops, sub-bass and harp swells to interact with the intricate mix of live-action and kinetic fluid animation. Our progressive track builds towards an assured climax as the powerful message “Never Sorry” appears on-screen. |
| Extra Credit 1: | Post production company: Okay Studio |
