Shortlist #LetYourBodyFlow COMMERCIAL WORK: CRAFT: USE OF SOUND & MUSIC

BRANDBODYFORM

PRODUCTION COMPANYCANADA LONDON

DIRECTOR(S)FEMKE HUURDEMAN

AGENCYAMV BBDO

CLIENTBODYFORM

DIRECTOR OF PHOTOGRAPHY DEEPA KESHVALA

MUSIC COMPOSER DOLCE

SOUND DESIGN 750 MPH

SHORT SYNOPSIS AMVBBDO’S LATEST CAMPAIGN FOR BODYFORM, DIRECTED BY FEMKE HUURDEMAN OF CANADA, CELEBRATES THE HONEST REALITIES OF PERIODS AS THE BRAND UNVEILS A NEW INNOVATION: SUSTAINABLE PERIOD PANTS. AS VIVID PINK AND RED IMAGERY BEAUTIFULLY FLOW THROUGHOUT THE FILMS, THE #LETYOURBODYFLOW CAMPAIGN SHINES A LIGHT ON WOMEN’S EXPERIENCES.

WE COMPOSED A CONTEMPORARY RAP BEAT THAT COMBINES SWEEPING SYNTH LOOPS, SUB-BASS AND HARP SWELLS TO INTERACT WITH THE INTRICATE MIX OF LIVE-ACTION AND KINETIC FLUID ANIMATION. OUR PROGRESSIVE TRACK BUILDS TOWARDS AN ASSURED CLIMAX AS THE POWERFUL MESSAGE “NEVER SORRY” APPEARS ON-SCREEN.

EXTRA CREDIT 1 POST PRODUCTION COMPANY: OKAY STUDIO