CRAFT: IDEA (2021)
COMMERCIAL WORK (CRAFT: IDEA)
LOUBOUTIN THE HOLIDAY COUNTDOWN - LOUBOUTIN
|Title of Piece:||LOUBOUTIN THE HOLIDAY COUNTDOWN|
|Director(s):||Billions of Millions|
|Producer(s):||Alice Garbelli, Tiwirayi Magwenzi|
|Director of Photography:||Marc Gomez Del Moral|
|Production Design:||Will Field|
|Creative Director:||Nicolò Carassi, Claire Ives|
|Short Synopsis:||C41, in collaboration with Christian Louboutin and director BOM, gives life to a film with a vintage retro touch with a festive, flamboyant, and crazy atmosphere. People all over the world love Christian Loubou- tin for their quality, style, and distinction. There is a wide refinement in the concept that we want to com- municate through the emphasis on creativity and handmade design as a synonym for the brand and its products. The gingerbread house, as large as it is, subliminally resembles Louboutin’s iconic shoebox, which took inspiration from the first Louboutin store in terms of creativity. The subtle use of Louboutin red throughout. At every stage of the creative process, Christian Louboutin’s identity and products are an integral part of the visual effect of this campaign.
We drew inspiration from retro aesthetics but always combined with contemporary references of art, fa- shion, and design: the past that informs the present. You will therefore notice a visual patina that slightly echoes the look of pre-digital sitcoms shot on film while leaving a touch of contemporaneity that allows the viewer to identify with the scene. The idea of creating a gingerbread audience is adorable and fun and perfectly embodies the Christmas spirit that Louboutin wants to instill in the viewer. The extravagant and wonderful characters, large wigs, large nails, great personality make this film subtly ironic and plea- sant to watch. They take us into a vintage and burlesque past that makes us smile.
And in the end, let’s not forget that it’s Christmas! We decided to use warm colors to create that feeling of celebration and union, a union given by Louboutin products as a gift.