COMMERCIAL WORK
(COMMERCIALS AND BRANDED CONTENT - SHORT)
There. But here first. - Ultima
1. Yandex Magic Camp and 2. Stereotactic
Shortlist
|
Title of Piece:
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There. But here first. |
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Brand:
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Ultima |
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Production Company:
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1. Yandex Magic Camp and 2. Stereotactic |
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Director(s):
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Gigi and Roy Ben Artzi |
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Producer(s):
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Daria Kosacheva |
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Agency:
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Yandex Magic Camp |
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Client:
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Yandex Go |
| Creative Director: |
Olga Vertinskaya |
| Copywriter: |
Tatiana Kolotilova |
| Props Stylist: |
Alexandra Cronan |
| Short Synopsis: |
Ultima is a brand that unites the premium classes of a ride-hailing app Yandex Go. Luxurious and ironic campaign for the young premium taxi brand Ultima presents features that help to customize the ride. The video «There. But here first» toying with the clichés of premium advertising, subtly parodying bombastic voice-overs, special music deliberately exalting the mood, and a cinematic style that switches gears as soon as philosophical abstractions coalesce into simple client needs and their equally simple solution. The girl is adding a mid-stop in the app to get a smoothie. |
| Extra Credit 1: |
Senior Art Director: Lilia Popovskaya |
| Extra Credit 2: |
DoP: William Desene |
| Extra Credit 3: |
Marketing Manager: Irina Egelskaya |
| Extra Credit 4: |
Head of Magic Camp: Mitya Meshcheryakov |
JPG
VIMEO
1m:04s
