Shortlist There. But here first. COMMERCIAL WORK: CRAFT: CINEMATOGRAPHY

BRANDULTIMA

PRODUCTION COMPANY1. YANDEX MAGIC CAMP AND 2. STEREOTACTIC

DIRECTOR(S)GIGI AND ROY BEN ARTZI

PRODUCER(S)DARIA KOSACHEVA

AGENCYYANDEX MAGIC CAMP

CLIENTYANDEX GO

CREATIVE DIRECTOR OLGA VERTINSKAYA

COPYWRITER TATIANA KOLOTILOVA

PROPS STYLIST ALEXANDRA CRONAN

SHORT SYNOPSIS ULTIMA IS A BRAND THAT UNITES THE PREMIUM CLASSES OF A RIDE-HAILING APP YANDEX GO. LUXURIOUS AND IRONIC CAMPAIGN FOR THE YOUNG PREMIUM TAXI BRAND ULTIMA PRESENTS FEATURES THAT HELP TO CUSTOMIZE THE RIDE. THE VIDEO «THERE. BUT HERE FIRST» TOYING WITH THE CLICHÉS OF PREMIUM ADVERTISING, SUBTLY PARODYING BOMBASTIC VOICE-OVERS, SPECIAL MUSIC DELIBERATELY EXALTING THE MOOD, AND A CINEMATIC STYLE THAT SWITCHES GEARS AS SOON AS PHILOSOPHICAL ABSTRACTIONS COALESCE INTO SIMPLE CLIENT NEEDS AND THEIR EQUALLY SIMPLE SOLUTION. THE GIRL IS ADDING A MID-STOP IN THE APP TO GET A SMOOTHIE.

EXTRA CREDIT 1 SENIOR ART DIRECTOR: LILIA POPOVSKAYA

EXTRA CREDIT 2 DOP: WILLIAM DESENE

EXTRA CREDIT 3 MARKETING MANAGER: IRINA EGELSKAYA

EXTRA CREDIT 4 HEAD OF MAGIC CAMP: MITYA MESHCHERYAKOV