COMMERCIAL WORK
CULTURAL IMPACT (2021)
COMMERCIAL WORK (CULTURAL IMPACT)
JPG
VIMEO
2m:53s
#GeballterFeminismus: Jetzt. Sofort. Immer. / #Unflinchingfeminism: Now. Today. Always. - Weltfrauantag / international womens day
Florida Reklame
Shortlist
| Title of Piece: | #GeballterFeminismus: Jetzt. Sofort. Immer. / #Unflinchingfeminism: Now. Today. Always. |
|---|---|
| Brand: | Weltfrauantag / international womens day |
| Production Company: | Florida Reklame |
| Director(s): | Arabella Bartsch |
| Producer(s): | Sophie Ulrich, Tim Sproten |
| Agency: | Arabella Bartsch |
| Client: | Bündnis 90 / die Grünen |
| Director of Photography: | jonas schneider |
| Production Design: | lisa mary kracke |
| Editor: | sebastian stoffels |
| Creative Director: | arabella bartsch |
| Script: | Arabella Bartsch |
| Copywriter: | Arabella Bartsch |
| Visual Effects: | x |
| Animation: | x |
| Costume Design: | Wiebke Lebus |
| Music Composer: | Parka Sounds |
| Sound Design: | Parka Sounds |
| Props Stylist: | lisa mary kracke |
| Short Synopsis: | The theme of this 3 minute long online film is creating real equality. In a kind of performance art - museum piece - our „sand women“ discuss the grievances of women (concentrated and packed into facts). The grievance is symbolized by the sand, they are stuck in, can't get out. One is even almost "suffocated" in a tapered glass box. the more they get stuck and filled up the more blatant the facts become. Another character is the corner lady who stares into the corner and doesn't see the problem in form of a huge pile of sand. They have a big fight later and only in the argument does she turn around and the others also free themselves. But the sand they are stuck in is moldable and can be used for change. So the sand women but als the audience re-use the sand to balance the scales of the collapsed sand justitia. The scale symbolically create balance. now. today. always. demands to change structures for real equality. |
| Extra Credit 1: | Gaffer: Sandra Glaser |
| Extra Credit 2: | Grading: Mai Lasan |
| Extra Credit 3: | H&M: Annika Jeck |
| Extra Credit 4: | Grip: Dustin John |
| Extra Credit 5: | 1 AC: Flu Popow |
