Shortlist Watch Us Move COMMERCIAL WORK: CRAFT: USE OF SOUND & MUSIC

BRANDADIDAS WOMEN, ADIDAS ORIGINALS

DIRECTOR(S)STEFANIE SOHO

PRODUCER(S)SOPHIE CAMPBELL (AGENCY PRODUCER)

AGENCYTBWA\NEBOKO

CLIENTADIDAS

SHORT SYNOPSIS THE CAMPAIGN LAUNCHED JUST AHEAD OF INTERNATIONAL WOMEN'S DAY - FEATURING AN ALL FEMALE TEAM BOTH IN FRONT OF AND BEHIND THE CAMERA. THE SPOT CELEBRATES A DIVERSE CAST INCLUDING ROLLER SKATERS, YOGIS, POLE DANCERS AND WEIGHTLIFTERS.

TBWA\NEBOKO IN AMSTERDAM ASKED PITCH & SYNC TO SOURCE TALENT TO PARTNER WITH AND CREATE AN ORIGINAL SOUNDTRACK FOR THE FILM. WE SOURCED AND COLLABORATED BRITISH/IRANIAN ARTIST TĀLĀ FOR THE COMMERCIAL AND TO DEVELOP THE TRACK INTO A FULL LENGTH SINGLE 'CABIN FEVER' FOR COMMERCIAL RELEASE TO COINCIDE WITH THE CAMPAIGN LAUNCH.

EXTRA CREDIT 1 MUSIC SUPERVISION: PITCH & SYNC