COMMERCIAL WORK
CRAFT: USE OF SOUND & MUSIC (2021)
COMMERCIAL WORK (CRAFT: USE OF SOUND & MUSIC)
JPG
JPG
MP4
50s
Watch Us Move - adidas Women, adidas Originals
Shortlist
| Title of Piece: | Watch Us Move |
|---|---|
| Brand: | adidas Women, adidas Originals |
| Director(s): | Stefanie Soho |
| Producer(s): | Sophie Campbell (agency producer) |
| Agency: | TBWA\NEBOKO |
| Client: | adidas |
| Short Synopsis: | The campaign launched just ahead of International Women's Day - featuring an all female team both in front of and behind the camera. The spot celebrates a diverse cast including roller skaters, yogis, pole dancers and weightlifters. TBWA\NEBOKO in Amsterdam asked Pitch & Sync to source talent to partner with and create an original soundtrack for the film. We sourced and collaborated British/Iranian artist TĀLĀ for the commercial and to develop the track into a full length single 'Cabin Fever' for commercial release to coincide with the campaign launch. |
| Extra Credit 1: | Music Supervision: Pitch & Sync |
