COMMERCIAL WORK (CRAFT: USE OF SOUND & MUSIC)

Watch Us Move - - adidas Women, adidas Originals JPG
Watch Us Move - - adidas Women, adidas Originals JPG
Watch Us Move - - adidas Women, adidas Originals MP4 50s

Watch Us Move - adidas Women, adidas Originals

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Watch Us Move - adidas Women, adidas Originals -

Shortlist

Title of Piece: Watch Us Move
Brand: adidas Women, adidas Originals
Director(s): Stefanie Soho
Producer(s): Sophie Campbell (agency producer)
Agency: TBWA\NEBOKO
Client: adidas
Short Synopsis: The campaign launched just ahead of International Women's Day - featuring an all female team both in front of and behind the camera. The spot celebrates a diverse cast including roller skaters, yogis, pole dancers and weightlifters.

TBWA\NEBOKO in Amsterdam asked Pitch & Sync to source talent to partner with and create an original soundtrack for the film. We sourced and collaborated British/Iranian artist TĀLĀ for the commercial and to develop the track into a full length single 'Cabin Fever' for commercial release to coincide with the campaign launch.
Extra Credit 1: Music Supervision: Pitch & Sync